Filter
the
available
WSG
Success
Criteria
upon
certain
settings
Abstract
Web
Sustainability
Guidelines
(
WSG
)
covers
a
wide
range
of
recommendations
for
making
websites
and
products
more
sustainable.
Following
these
guidelines
which
utilize
planetary,
people,
and
prosperity
(
PPP
)
principles
throughout
the
decision-making
processes,
you
can
minimize
your
environmental
impact
through
a
mixture
of
user-centered
design,
performant
web
development,
renewable
infrastructure,
sustainable
business
Strategy,
and
(with
metrics)
various
combinations
of
those
mentioned.
It
should
be
noted
that
these
guidelines
will
not
address
every
possible
mechanism
or
Strategy
to
become
sustainable,
as
such,
these
guidelines
(which
are
notably
Web
orientated
and
focused)
should
be
seen
as
a
starting
point
in
a
sustainability
journey
(coverage
does
not
extend
for
example
to
manufacturing
or
shipping
of
physical
products).
Following
these
guidelines
will
often
make
Web
content
more
accessible,
usable,
and
performant
as
a
by-product.
To
use
these
guidelines,
it
is
highly
recommended
that
you
take
a
methodical
approach.
Rather
than
working
through
the
entire
document
and
broadly
attempting
to
apply
everything
held
within
to
your
project
or
service,
scroll
through
the
table
of
contents
to
find
a
guideline
that
appeals
to
either
your
skill
set
or
that
you
(based
upon
the
impact
/
effort
rating)
feel
comfortable
in
attempting
to
tackle.
Sustainable
change
is
measured
in
progress
over
perfection
and
by
breaking
down
the
specification
into
achievable
goals
based
upon
guidelines
or
even
success
criteria,
you
can
more
easily
progress
toward
long-term
targets.
Guideline
examples
and
resources
may
also
provide
implementation
guidance
while
benefits
can
help
justify
their
usage
to
management.
Status
of
This
Document
This
is
a
preview
Do
not
attempt
to
implement
this
version
of
the
specification.
Do
not
reference
this
version
as
authoritative
in
any
way.
Instead,
see
https://w3c.github.io/sustainableweb-wsg/
for
the
Editor's
draft.
This
section
describes
the
status
of
this
document
at
the
time
of
its
publication.
A
list
of
current
W3C
publications
and
the
latest
revision
of
this
technical
report
can
be
found
in
the
W3C
standards
and
drafts
index
.
This
document
has
been
reviewed
by
Interest
Group
members
and
interested
parties.
This
is
a
draft
document
which
may
be
updated,
replaced,
or
obsoleted
by
other
documents
at
any
time.
It
is
inappropriate
to
cite
this
document
as
other
than
a
work
in
progress.
The
Interest
Group's
role
in
publishing
is
to
draw
attention
to
the
specification
and
to
promote
its
widespread
deployment.
By
publishing
these
guidelines,
the
Interest
Group
does
not
expect
that
the
work
produced
in
this
specification
will
affect
the
work
undertaken
by
other
W3C
sustainability,
accessibility,
or
performance
groups.
The
Interest
Group
will
continue
to
track
these
Working,
Interest,
and
Community
Groups
as
appropriate.
This
specification
closely
aligns
itself
with
the
principles
laid
down
for
Web
Platform
Design
[
design-principles
],
Privacy
[
privacy-principles
],
the
Ethical
Web
[
ethical-web-principles
],
and
Human
Rights
[
HR-Spec
].
To
provide
feedback
regarding
this
specification,
the
preferred
method
is
using
GitHub.
It
is
free
to
create
a
GitHub
account
to
file
issues.
Comments
received
on
the
specification
cannot
result
in
changes
to
this
version
of
the
guidelines
but
may
be
addressed
in
errata
or
future
versions
of
WSG
.
A
list
of
issues
filed
as
well
as
archives
of
previous
mailing
list
public-sustainableweb@w3.org
(
archive
)
discussions
are
publicly
available.
There
is
currently
no
preliminary
interoperability
or
implementation
report,
however
one
of
the
key
tasks
of
this
Interest
Group
is
to
examine
the
potential
for
better
models
for
digital
sustainability
that
can
feed
into
tooling
(and
thus
into
large
studies
of
implementations)
that
can
be
reported
upon
and
fed
back
into
guidance
for
the
Web
Sustainability
Guidelines.
Publication
as
an
Editor's
Draft
does
not
imply
endorsement
by
W3C
and
its
Members.
This
is
a
draft
document
and
may
be
updated,
replaced,
or
obsoleted
by
other
documents
at
any
time.
It
is
inappropriate
to
cite
this
document
as
other
than
a
work
in
progress.
The
Web
Sustainability
Guidelines
(
WSG
)
promote
good
sustainability
best
practices
based
on
the
latest
evidence
and
research.
WSG
apply
to
applications,
websites,
and
other
Internet-related
products
and
services.
The
guidelines
feature
Success
Criteria
you
MUST
comply
with,
and
provide
other
features
that
can
help
with
decision-making
and
implementation.
Digital
sustainability
is
a
complex
topic,
so
the
best
guidance
may
change
over
time,
and
other
considerations
(such
as
non-digital
factors)
should
be
taken
into
account.
1.1
Background
on
WSG
In
1999,
Web
Content
Accessibility
Guidelines
[
WCAG22
]
defined
a
set
of
baseline
guidance
for
Web
content
developers
and
creators
of
authoring
tools,
with
the
primary
goal
of
promoting
Web
accessibility
through
the
adoption
of
inclusive
strategies.
Through
a
similar
methodology,
the
Web
Sustainability
Guidelines
promote
planetary,
people,
and
prosperity
best
practices
based
on
measurable,
evidence-based
research;
aimed
at
end-users,
stakeholders,
website
or
application
creators,
tool
authors,
tool
authors,
educators,
students,
policymakers,
purchasing
agents,
product
owners,
managers,
and
decision-makers,
with
the
primary
goal
of
reducing
harm
to
the
wider
ecosystem
(regarding
people
and
the
planet)
through
sustainable
Strategy
adoption.
For
those
unfamiliar
with
sustainability
issues
relating
to
the
Web,
consider
that
many
variables
[
VARIABLES
]
may
contribute
to
waste
or
emissions
being
produced
online.
The
way
data
is
sent
or
received
between
client
and
server.
Hosting,
environments,
arrays,
and
infrastructure.
Consumer
devices,
components,
and
variability
in
conditions.
Software
like
Web
browsers
(rendering
engines
and
code),
operating
systems,
assistive
tools,
and
applications.
Human-centered
design
features
include
legislation,
accessibility,
and
the
vast
field
of
usability.
Development
workflows,
business
operations,
and
tooling.
The
visitor's
equipment,
environment,
and
behavior.
Web
Sustainability
Guidelines
(
WSG
)
is
developed
in
cooperation
with
individuals
and
organizations
around
the
world.
It
does
so
intending
to
provide
a
shared
Strategy
for
Web
sustainability
that
meets
the
needs
of
individuals,
organizations,
and
governments
internationally.
WSG
is
designed
to
apply
broadly
to
different
existing
Web
technologies
and
to
be
testable
with
a
combination
of
automated
testing
and
human
evaluation.
Web
sustainability
depends
not
only
on
sustainable
websites
and
products
but
also
on
sustainable
Web
browsers
and
other
user
agents,
examples
include
the
performance
of
rendering
and
the
accurate
measuring
of
website
energy
use
through
developer
tooling.
Authoring
tools
also
have
an
important
role
in
Web
sustainability,
by
ensuring
performant
code,
reducing
waste,
and
the
results
are
served
in
the
most
sustainable
way
possible.
Significant
challenges
were
encountered
in
finding
existing
research
data
to
both
identify
and
establish
guidance
for
all
the
variables
that
affect
Web
sustainability,
which
came
as
no
surprise
with
the
subject
being
such
an
emerging
and
rapidly
evolving
field.
Work
will
continue
in
this
area
in
future
versions
of
WSG
.
Note
The
WSG
were
originally
developed
under
the
guidance
of
the
Sustainable
Web
Design
Community
Group
.
W3C
Community
Groups
act
as
incubator
hubs
where
ideas
for
new
technologies
and
standards
can
be
discussed
without
formal
constraints.
Over
two
years
with
the
help
of
over
100
subject
matter
experts
from
around
the
globe,
the
group
created
the
first
draft,
and
subsequently
through
GitHub
and
regular
meetings
continued
over
another
year
to
progress
the
WSG
and
its
supplements
to
a
level
of
maturity
in
which
the
group
and
its
work
were
ready
to
become
a
part
of
the
W3C
family
(where
this
specification
continues
being
developed
to
this
day).
1.2
WSG
layers
of
guidance
The
individuals
and
organizations
that
use
WSG
vary
widely
and
include
Web
designers
and
developers,
policymakers,
purchasing
agents,
teachers,
and
students.
To
meet
the
varying
needs
of
this
audience,
several
layers
of
guidance
are
provided
including
general
guidelines,
testable
success
criteria,
impact
and
effort
ratings,
advisory
potential
benefits,
documented
examples,
Global
Reporting
Initiative
(
GRI
)
ratings,
evidence-based
links,
and
category
tags.
All
of
these
layers
of
guidance
(guidelines,
success
criteria,
impact,
effort,
benefits,
reporting,
examples,
resources,
and
tags)
work
together
to
provide
guidance
on
how
to
make
content
more
sustainable.
Authors
are
encouraged
to
view
and
apply
all
layers
that
they
can
(relevance,
time,
or
budget
permitting),
including
the
additional
content,
to
best
make
their
product
or
service
the
most
sustainable
it
can
become.
It
should
be
considered
that
while
great
care
has
been
taken
to
make
these
guidelines
as
well-rounded
and
feature-complete
as
possible,
there
will
likely
be
additional
tasks
authors
can
perform
to
improve
sustainability
which
this
specification
failed
to
address
due
to
(for
example)
new
techniques
becoming
available.
These
guiding
principles
were
chosen
to
act
as
the
foundation
of
the
WSG
on
the
basis
that
they
opened
the
conversation
as
to
what
Web
sustainability
could
and
should
mean
for
website
or
application
creators
and
product
owners
attempting
to
make
a
change
to
benefit
people
and
the
planet.
While
the
primary
focus
of
our
guidelines
is
sustainability
in
the
environmental
impact
sense,
to
avoid
narrowing
our
definition,
as
with
many
frameworks
this
specification
takes
an
PPP
approach
to
sustainability.
The
benefit
of
this
methodology
is
that
while
we
do
recognize
the
importance
of
energy
/
carbon
accounting
and
reduction,
we
avoid
carbon
tunnel
vision
and
seek
to
approach
digital
sustainability
reductions
through
additional
measures
such
as
through
the
reduction
of
water
waste
and
raw
material
conservation
such
as
paper.
We
also
are
mindful
of
the
social
aspects
of
sustainability
and
the
importance
of
people
as
well
as
the
planet,
thereby
including
important
criteria,
notes,
and
cross-links
where
appropriate
to
W3C
work
in
accessibility,
privacy,
and
other
groups
and
including
mentions
of
Corporate
Digital
Responsibility
(
CDR
),
ethical
behavior,
and
other
important
disciplines.
Of
course,
principles
on
their
own
do
not
make
for
good
testable
guidelines,
which
is
why
our
guidelines
are
as
heavily
evidence-weighted
as
possible,
aligning
with
existing
sustainability
reporting
frameworks
and
standards
(such
as
GRI
).
We
also
have
made
every
effort
possible
to
map
our
work
to
comply
with
existing
and
upcoming
worldwide
regulatory
frameworks
to
assist
with
compliance.
1.2.2
Guidelines
Under
the
principles
are
guidelines.
These
guidelines
provide
the
basic
goals
that
authors
should
work
toward
to
make
content
more
sustainable.
The
guidelines
provide
the
framework
and
overall
objectives
to
help
authors
understand
the
success
criteria,
which
are
testable
against,
to
implement
better
digital
solutions.
This
specification
groups
guidelines
within
four
categories
(User
Experience
Design,
Web
Development,
Infrastructure,
Product
and
Business)
that
overarches
various
specialisms.
It
should,
however,
be
noted
that
while
many
of
these
guidelines
are
curated
into
categories
for
simplicity,
often
they
are
not
limited
to
a
single
group
and
can
be
utilized
within
other
specialisms
for
a
sustainability
benefit.
They
also
come
equipped
with
tags
that
can
be
utilized
by
third-party
user-agent
tools
to
filter
the
criteria
on
journeys,
categories,
preferences,
or
additional
variables
to
benefit
the
author
during
the
implementation
process.
1.2.3
Success
Criteria
For
each
guideline,
testable
success
criteria
are
provided.
WSG
success
criteria
are
written
as
testable
statements
that
are
not
technology-specific.
Guidance
about
satisfying
the
success
criteria
in
specific
technologies,
as
well
as
general
information
about
interpreting
the
success
criteria
is
provided
in
separate
documents
or
within
third-party
sources
as
cited
evidence.
Details
regarding
machine
testability
and
whether
human
testing
or
intervention
is
required
in
order
to
meet
a
success
criteria
are
indicated
against
each
success
criteria.
Resources
(third-party
evidence-based
links)
are
denoted
to
allow
authors
to
better
understand
and
meet
the
Success
Criteria
for
compliance
purposes.
These
Resources
are
also
provided
within
a
separate
document
and
all
information
within
is
subject
to
change.
Note
This
specification
offers
interactivity.
You
can
filter
and
see
only
the
Success
Criteria
that
apply
to
your
interests
/
choices
by
viewing
the
Full
Document
mode
of
the
WSG
and
clicking
the
interactive
"Filter
the
available
WSG
Success
Criteria
upon
certain
settings"
link
at
the
top
of
the
content.
Your
choices
will
reveal
themselves
upon
selecting
from
the
categories
and
checkboxes.
1.2.4
Additional
information
These
guidelines
come
with
both
an
impact
and
effort
rating
system.
Unlike
other
W3C
specifications,
WSG
uses
a
simple
system
of
Low,
Medium,
or
High
ratings
against
each
individual
guideline
to
reduce
the
burden
for
individuals
to
identify
quick
wins
or
minimal
implementations,
from
long-term
benefits
or
heavy
refactoring
while
encouraging
a
policy
of
progress
over
perfection.
Impact:
Low
Quick
sustainability
wins.
Medium
Noticeable
sustainable
impact.
High
Significant
long-term
benefit.
Effort:
Low
Minimal
implementation.
Medium
Some
changes
are
needed.
High
Heavy
refactoring
is
required.
For
each
of
the
guidelines
and
success
criteria
in
the
WSG
document
itself,
the
Interest
Group
has
also
documented
a
wide
variety
of
potential
benefits.
The
benefits
are
informative
and
may
potentially
justify
the
scope
for
compliance
with
the
specification.
Furthermore,
for
those
requiring
guidelines
to
be
linked
to
a
standardized
methodology
that
can
be
used
in
reporting
the
digital
sustainability
conformance
levels
of
a
business,
a
section
on
GRI
compliance
is
provided.
GRI
Impact:
As
with
impact
and
effort
ratings,
a
similar
scoring
methodology
has
been
used
within
each
rating
section.
Low
This
will
have
a
minimal
impact
within
a
particular
category.
Medium
This
will
have
an
impact
worthy
of
consideration
within
a
particular
category.
High
This
will
have
a
considerable
impact
within
a
particular
category.
Note
For
this
specification,
an
open
source
Jupyter
Notebook
was
created.
As
an
input,
it
takes
a
spreadsheet
containing
all
the
guidelines
and
(using
low,
medium,
or
high)
their
indicators
of
impact
on
the
reduction
of
server
resource
usage,
network
transfer,
and
end-user
device
usage.
Then
it
takes
data
from
a
GreenIT
Report
[
FOOTPRINT
]
which
estimates
the
environmental
impact
of
the
mentioned
categories
across
material
use,
water
use,
energy
use,
and
GHG
emissions.
It
then
combines
these
datasets
and
estimates
the
comparative
impact
of
a
given
recommendation
on
different
sections
of
GRI
taxonomy.
Examples
(where
possible)
are
provided,
comprised
of
either
URL
resources
or
code
samples
to
showcase
how
a
Success
Criteria
within
a
guideline
could
be
addressed.
Tags
are
also
provided
in
order
to
help
individuals
identify
the
relationships
that
occur
between
our
material
and
particular
groups.
1.3
Interpretation
It
should
be
noted
that
the
coverage
of
the
Layers
of
Guidance,
with
particular
emphasis
on
the
impact
and
effort
ratings,
may
be
left
open
to
interpretation,
due
to
the
broad
and
varying
nature
of
how
variables
can
benefit
the
wider
ecosystem.
For
example,
a
guideline
may
have
a
low
impact
on
preserving
water
but
a
high
impact
on
preserving
electricity.
As
such,
the
nature
of
benefits
is
nuanced
and
may
require
more
in-depth
analysis
if
authors
wish
to
target
specific
environmental
concerns
such
as
water,
paper,
or
mineral
waste.
Currently,
the
Web
Sustainability
Guidelines
use
a
crude
metric
of
human
assessment
from
subject-matter
experts
and
a
stated
calculation
and
methodology
underpinning
the
GRI
reporting.
However,
future
versions
of
the
specification
will
seek
to
expand
upon
this,
emphasizing
metric-based
calculations
and
proven
datasets
through
measurability
to
identify
emissions
(and
other)
related
targets.
It
should
also
be
noted
that
a
drawback
of
the
sustainability
sector
is
that
unlike
other
forms
of
measurement
in
other
fields
(such
as
web
performance
and
accessibility)
where
binary
conversations
can
occur
(something
either
"is"
or
"is
not"
happening),
there
is
unlikely
to
be
a
situation
where
a
product
or
service
is
never
emitting
or
causing
some
sort
of
impact
upon
the
environment
by
nature
of
it
existing.
As
such,
implementors
need
to
come
to
terms
with
the
fact
that
the
aim
of
the
Web
Sustainability
Guidelines
should
be
to
firstly
reduce
what
you
can,
then
for
what
you
cannot
(as
emissions
will
likely
always
occur
to
some
extent)
compensate
for
these
continuous
emissions
to
ensure
as
minimal
a
footprint
as
possible.
Note
Coverage
should
not
be
restricted
to
what
falls
within
the
digital
sector.
While
for
this
specification
we
primarily
focus
on
Internet-related
technologies
(and
the
people
and
businesses
that
use
them),
sustainability
variables
exist
beyond
the
scope
of
this
work
and
as
such,
the
impacts
of
these
differing
areas
of
concern
should
be
addressed
when
meeting
targets,
reporting,
and
complying
with
relevant
legislation.
1.4
Relationships
Note
The
body
of
work
and
landscape
WSG
builds
on
is
constantly
evolving.
Some,
typically
referred
to
as
"living"
or
"evergreen"
standards,
are
subject
to
change
frequently,
and
their
impact
on
this
publication's
validity
may
be
immediate.
Others
are
updated
less
regularly
and
the
changes
may
not
affect
WSG
publications
until
a
new
revision
is
issued.
In
all
cases,
it
is
therefore
prudent
that
implementors
should
regularly
ensure
that
best
practices
have
not
changed
due
to
new
research
or
data
and
that
any
tooling
they
are
using
is
frequently
updated
to
account
for
compliance
changes
occurring
as
a
result
of
more
weighty
evidence
and
guidance.
Relationship
to
AFNOR
Association
Française
de
Normalisation
is
a
Paris-based
standards
organization
and
a
member
body
for
France
at
the
International
Organization
for
Standardization.
WSG
directly
references
the
AFNOR
SPEC
2201
document
where
guidelines
may
have
relatable
sustainability
associations.
Relationship
to
ARCEP
The
Autorité
de
Régulation
des
Communications
Électroniques,
des
Postes
et
de
la
Distribution
de
la
Presse
is
the
regulatory
authority
for
telecommunications
in
France.
Explicit
comparison
notes
from
guidelines
that
match
(for
compliance
purposes)
pointing
to
the
General
Policy
Framework
for
the
Ecodesign
of
Digital
Services
(
GPFEDS
)
inside
each
WSG
relevant
guideline
reference
section
have
been
provided.
Relationship
to
AWS
and
Microsoft
Azure
WAF
Amazon
and
Microsoft
Azure
both
provide
a
Well-Architected
Framework
offering
a
set
of
best
practices
that
helps
protect
digital
products
from
consuming
excessive
resources.
Where
sustainability
measures
match
the
evidence
and
guidelines
within
the
WSG
,
cross-links
have
been
placed
within
guideline
resources.
Relationship
to
GR491
The
Handbook
of
Sustainable
Design
of
Digital
Services
(also
known
as
GR491
)
is
a
series
of
sustainability
best
practices,
published
by
the
Institute
for
Sustainable
IT.
Alike
many
other
best
practice
guides,
where
matching
compliance
targets
can
be
found
to
the
WSG
guidelines
and
Success
Criteria,
cross-links
in
the
resources
section
have
been
provided.
Relationship
to
GreenIT
The
GreenIT
115
best
practices
of
web
Eco-Design
project
is
an
open
source
French
collaboration
to
provide
meaningful
goals
to
reduce
a
digital
carbon
footprint.
As
there
are
many
parallels
between
WSG
and
the
open
source
GreenIT
project,
guideline
references
note
prior
work
from
this
project
where
it
exists.
Relationship
to
GRI
Global
Reporting
Initiative
is
an
international
independent
standards
organization
that
helps
organizations
and
individuals
understand
and
communicate
their
sustainability
impact.
As
denoted
in
1.2.4
Additional
information
,
WSG
provides
metrics
relating
to
GRI
Standards
to
offer
more
targeted
guidance
for
regulatory
compliance
goals.
As
our
measurability
improves,
our
results
are
subject
to
change.
Relationship
to
OpQuast
OpQuast
is
a
quality
assurance
provider
that
offers
checklists
for
things
such
as
Web
quality
assurance
.
While
many
of
the
improvements
noted
fall
out
of
the
sustainability
scope,
several
directly
relate
to
WSG
Success
Criteria
or
may
impact
guidelines
as
a
secondary
effect
and
should
be
considered.
As
this
list
is
comprehensive,
items
deemed
of
consequence
are
noted
in
the
resources
section
for
relevant
guidelines.
Relationship
to
SDGs
The
United
Nations
Member
States
in
2015
as
a
result
of
the
2030
Agenda
for
Sustainable
Development
created
the
Sustainable
Development
Goals
.
While
some
of
these
goals
are
notably
difficult
to
achieve
by
individual
action,
wherever
digital
/
Web
technology
interconnects
with
an
explicit
SDG
target
(and
WSG
could
help
shift
towards
compliance),
the
SDG
target
is
noted
within
the
references
for
each
guideline.
1.5
Conformance
As
well
as
sections
marked
as
non-normative,
all
authoring
diagrams,
examples,
and
notes
in
this
specification
are
non-normative.
Everything
else
in
this
specification
is
normative.
The
main
normative
content
of
WSG
is
composed
of
guidelines
and
success
criteria,
which
define
requirements
that
impact
conformance
claims.
Non-normative
material
provides
advisory
information
to
help
interpret
the
guidelines
but
does
not
create
requirements
that
impact
a
conformance
claim.
This
section
lists
requirements
for
conformance
to
WSG
.
It
also
provides
information
about
how
to
make
optional
conformance
claims.
1.5.1
Conformance
requirements
The
WSG
approach
to
conformance
differs
from
WCAG
in
that
in
preference
to
having
conformance
levels,
these
guidelines
are
robustly
built
so
that
they
can
be
implemented
over
time,
in
a
non-specific
order,
and
each
will
provide
some
measurable
sustainability
benefit.
As
such,
conformance
is
measured
upon
the
implementation
of
each
guideline
(and
all
of
its
success
criteria
being
met)
across
the
whole
website
or
product.
Note
Total
conformance
is
achieved
by
meeting
every
Success
Criteria
for
every
guideline
within
the
specification.
As
a
general
policy,
most
websites
or
products
will
not
likely
be
able
to
satisfy
all
Success
Criteria.
This
could
be
as
a
result
of
time
commitments
for
refactoring
code,
or
because
certain
guidelines
and
Success
Criteria
simply
do
not
apply
to
your
work.
In
these
situations,
it
is
not
recommended
that
authors
prioritize
conformance
over
other
important
website
features
such
as
security
updates.
Pragmatism
and
progress
over
perfection
should
be
considered
paramount
when
implementing
and
conforming
to
these
guidelines.
1.5.2
Conformance
claims
Conformance
claims
are
not
required
.
Authors
can
conform
to
WSG
without
making
a
claim.
If
a
conformance
claim
is
made,
then
the
conformance
claim
must
include
the
following
information:
Conformance
:
A
concise
description
of
Sustainability
commitments
and
a
list
of
the
guidelines
adhered
to.
Other
:
In
addition
to
the
required
components
of
a
conformance
claim
above,
provide
additional
information
to
assist
visitors
such
as
additional
steps
taken
(beyond
the
specification)
to
improve
sustainability
or
statistics
(metrics)
that
show
the
effect
of
changes
that
have
already
been
made.
Note
Recording
conformance
claims
may
be
helpful
for
utilization
within
a
sustainability
statement
or
a
method
of
proving
that
you
are
meeting
sustainability
reduction
targets
(such
as
for
internal
scope
accounting).
1.5.3
Greenwashing
In
the
field
of
sustainability,
the
potential
for
greenwashing
(misappropriation
or
deliberately
misinterpreting
our
work
to
appear
greener
than
you
are)
is
a
very
real
threat.
Within
other
fields
of
the
tech
industry
(such
as
web
accessibility),
false
claims
can
lead
to
harm
to
users.
In
sustainability,
harm
can
occur
not
only
to
users
of
a
product
or
service
but
also
to
the
wider
ecosystem.
As
such,
with
claims
of
conformance,
we
advise
consumers
and
implementors
to
do
the
following:
Do
not
claim
the
Web
Sustainability
Guidelines
as
a
mark
of
total
sustainability
(as
there
will
always
be
gaps
in
this
document's
coverage).
Only
make
claims
that
they
can
reasonably
justify
with
evidence
to
back
up
such
statements
(and
provide
easy
access
to
this).
If
you
come
across
an
organization
or
individual
making
claims
regarding
the
WSG
that
appear
unlikely
or
untrue,
request
the
claims
be
justified,
rectified,
or
removed.
Legislation
exists
(or
is
coming
into
force
globally)
providing
coverage
around
sustainability
claims
and
as
such,
penalties
for
greenwashing
will
not
only
be
detrimental
to
your
visitors
but
to
your
business.
1.6
WSG
supporting
documents
The
WSG
document
is
designed
to
meet
the
needs
of
those
who
need
a
stable,
referenceable
technical
specification.
Other
documents,
called
supporting
documents,
are
based
on
this
document
and
address
other
important
purposes,
including
providing
further
techniques
regarding
implementation
strategies,
guiding
authors
through
the
guidelines
that
apply
to
their
use
case,
and
how
WSG
would
be
applied
to
new
technologies.
1.7
Requirements
for
WSG
WSG
meets
a
set
of
requirements
for
WSG
which,
in
turn,
inherit
requirements
from
any
prior
versions.
Requirements
structure
the
overall
framework
of
guidelines
and
ensure
backward
compatibility.
The
Interest
Group
also
used
a
less
formal
set
of
acceptance
criteria
for
success
criteria
which
is
based
on
evidence-supported
practices
grouped
by
their
impact
and
implementation
upon
the
Web
ecosystem.
This
allows
for
further
expansion
in
future
versions
while
maintaining
a
strict
grouping
of
related
(and
overlapping)
guidelines.
1.8
Versions
of
guidance
WSG
was
initiated
to
improve
Web
Sustainability
guidance.
As
no
prior
version
exists,
the
initial
draft
was
created
through
initial
Community
Group
meetings,
proposals
(laid
out
in
meeting
minutes),
and
early
draft
guidelines
were
drawn
up
and
refined,
leading
to
the
guidelines
included
in
this
version.
This
work
has
been
continued
through
the
formation
of
a
W3C
Interest
Group
to
enhance
and
improve
upon
the
work
of
the
early
Community
Group.
The
Interest
Group
considers
that
WSG
incrementally
advances
Web
Sustainability
in
numerous
areas,
but
underscores
that
not
all
potential
environmental
improvements
are
met
by
these
guidelines.
If
you're
creating
content
and
systems
designed
for
users,
then
whether
you
know
it
or
not,
you're
working
in
user
experience.
Good
user
experience
reduces
time
and
(data)
resources
wasted
on
the
journey.
Bad
user
experience
design
does
the
opposite,
while
potentially
also
having
a
negative
impact
on
accessibility.
Meanwhile,
the
aesthetic
and
visual
choices
-
and
how
we
choose
to
present
information
-
can
have
some
of
the
biggest
impact
on
asset
size,
performance,
and
overall
web
sustainability.
Goals
include:
Identify
and
regularly
audit
product,
visitor,
and
user
needs
and
the
related
impact.
Improve
ease
of
access
with
a
clear
information
architecture.
Ensure
assets
are
suitable
and
optimized
for
the
lowest
possible
footprint.
Benefits
include:
Good
user
experience
improves
the
effectiveness
of
whatever
you
and
your
organization
are
trying
to
achieve.
Faster
loading
times
reduce
visitor
drop-off.
This
can
lead
to,
for
example,
more
sign-ups
and
reduced
cart
abandonment
in
e-commerce.
Improved
accessibility,
compatibility,
and
usability
has
greater
societal
benefits.
Sustainable
user
experience
design
best
practices
will
often
also
improve
performance
and
SEO
.
Plain
language
summary
of
User
Experience
Design
Identify
and
address
issues
affecting
your
service,
visitors,
users,
non-users,
and
other
stakeholders.
Cultivate
a
lightweight
experience
based
around
well-written
content,
thoughtfully
designed
and
optimized
assets,
and
appropriate
alternatives.
Guide
users
quickly
to
their
objectives
with
an
effective
navigation
system
and
layout
using
recognized
(non-negative)
patterns.
Create,
apply,
document,
and
share
efficient
design
systems
to
reduce
duplication.
Enable
accessible
interaction
and
use
forms
only
when
necessary.
Integrate
regular
audits
and
tests
into
your
project
release
calendar.
2.1
Display
any
variables
that
have
a
negative
impact
on
your
project
Any
Identify
existing
or
potential
negative
external
variables
affecting
a
product
or
service
are
displayed
project.
Disclose
these
in
a
publicly
available
resource,
identifying
areas
where
your
product's
sustainable
impact
digital
sustainability
can
be
diminished
(systemic
design).
improved.
Perform
this
audit
at
the
start
of
your
project
and
at
regular
intervals.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Many
variables
can
impact
the
user
experience,
and
a
bunch
of
these
can
impact
how
sustainable
your
website
will
be.
Attempting
to
identify
where
you
can
make
a
difference
to
the
visitor
and
give
them
a
more
sustainable
experience
will
be
beneficial.
Accessibility:
Understanding
the
audience
can
identify
potential
improvements
that
go
beyond
basic
inclusive
design
practices.
Environment:
Constructing
a
plan
to
reduce
emissions
enables
improvement
over
time.
Privacy:
Having
an
overview
of
components
makes
it
easier
to
identify
potential
data
protection
risks.
Social
Equity:
Auditing
variables
can
reveal
factors
not
commonly
understood
or
covered
in
established
best
practices,
enabling
better
support
for
underrepresented
groups.
Primary
Identify
primary
and
secondary
target
visitors
are
identified,
visitors.
Evaluate
and
define
their
needs
are
defined
through
quantitative
or
and/or
qualitative
research,
testing,
or
analytics,
ensuring
analytics.
Ensure
your
visitors
and
affected
communities
remain
a
close
part
of
are
consistently
and
closely
involved
in
the
research
and
testing
process.
Potential
Account
for
potential
visitor
constraints
like
constraints,
such
as
the
device
age,
operating
system
choice
or
version,
browser,
VPN
use,
and
connection
speeds
are
accounted
for
when
designing
and
assessing
the
quality
of
user
experiences.
The
team
has
researched
Conduct
internal
and
identified
user
research
to
identify
whether
a
technical,
material,
or
human
constraint
might
require
an
adapted
version
of
the
product
or
service
that
reduces
adaptations
to
reduce
barriers
or
improves
improve
access
to
content.
Barriers
Remove
identified
barriers
to
access
(pain
points
or
access.
These
can
include
dark
/
or
deceptive
design
patterns)
have
been
identified
in
the
user-research
with
visitors
for
removal.
patterns,
accessibility
issues,
or
other
pain
points.
All
stakeholders
Assign
all
involved
parties,
including
your
visitors
have
been
assigned
visitors,
an
equitable
role
in
the
decision-making
process
when
undertaking
research,
identifying
needs,
or
conducting
iterative
design
work.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
When
creating
a
product
or
service,
identifying
your
target
audience
through
user-research,
analytics,
data
collected
using
ethical
anonymous
methods,
or
feedback
from
and
with
visitors
is
important
in
being
able
to
create
a
customized
service
for
and
with
them
that
is
tailor-made
for
their
specific
preferences,
adapted
for
any
needs
they
may
have,
and
particularly
useful
in
helping
a
website
or
application
evolve
its
service
to
meet
sustainability
targets.
Accessibility:
Understanding
the
needs
of
your
audience
through
accessibility
and
trauma-informed
research
will
help
you
prioritize
design
improvements
to
boost
accessibility
beyond
the
basics.
Conversion:
Meeting
audience
requirements
increases
the
likelihood
that
they
will
use
it
regularly
and
recommend
it
to
others,
improving
its
adoption
rate
and
reputation.
Economic:
Responding
to
the
needs
of
your
audience
means
they
are
more
likely
to
convert
and
purchase.
Environment:
Undertaking
research
to
identify
real
visitor
needs
and
behaviour
means
developers
can
avoid
wasting
time,
effort,
and
emissions
on
building
unnecessary
features.
Performance:
Use
visitor
research
to
identify
UX
bottlenecks
that
cause
visitor
abandonment.
Fixes
can
be
measured,
tested,
and
evaluated
to
further
improve
performance
and
reduce
emissions
through
removing
those
bottlenecks
and
inefficiencies.
Privacy:
Assessing
visitor
needs
and
being
minimal
with
further
information
requests
will
help
you
comply
with
privacy
legislation.
Social
Equity:
Improving
UX
with
compatibility
in
mind
means
products
or
services
work
better
for
visitors
who
might
otherwise
face
various
barriers
to
accessing
content
-
such
as
older
devices,
low-bandwidth
environments,
or
restrictive
territories,
language.
This
reduces
e-waste
and
improves
equity
if
older
equipment
meets
needs
for
longer.
A
Establish
a
plan
of
action
has
been
established
for
non-users
and
other
stakeholders
affected
parties
who
might
be
passively
indirectly
impacted
by
a
digital
product
or
service,
such
as
choices
made
in
e-commerce,
this
can
include
neighbors
accepting
parcels,
parcels
or
traffic
jams
due
to
deliveries,
etc.
deliveries.
Other
examples
include
the
local
health
impacts
of
infrastructure
emissions,
or
supply
chain
pressure.
Research
their
needs
and
non-user
needs,
understand
how
they
might
be
affected.
affected,
and
consider
ways
negative
effects
could
be
mitigated.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
If
you
provide
physical
goods
or
services,
you
may
also
have
to
account
for
the
sustainability
impact
of
delivery
services.
This
can
often
be
tricky,
but
courier
companies
may
provide
useful
tooling
to
help
you
identify
emissions
data
for
routing.
Accessibility:
Including
people
who
are
not
primary
or
secondary
users,
such
as
people
with
disabilities,
in
research
means
their
specific
needs
can
be
addressed
more
effectively.
Economic:
Researching
the
entire
ecosystem,
including
the
broader
or
indirect
impact
and
services,
helps
organizations
to
manage
budgets
more
effectively.
Environment:
Making
certain
interventions,
such
as
coordinating
planning
with
suppliers,
can
significantly
reduce
the
environmental
impact
of
a
digital
product
or
service.
Social
Equity:
Including
marginalized
or
excluded
groups
in
the
research
process
makes
it
easier
to
avoid
unintended
consequences
or
requirements
relating
to
these
groups
ahead
of
time.
Branding
Optimize
all
branding
materials
and
assets
approved
during
the
ideation
process
must
be
created
and
optimized
in
line
with
sustainability
best
practices
before
internal
or
external
prior
to
deployment.
This
also
applies
to
brand
refreshes,
rebranding,
and
later
enhancements.
Branding
Make
publicly
available
branding
guidelines
detailing
the
sustainability
impact
and
best-practice
deployment
of
materials
and
assets
should
be
made
publicly
available.
assets.
Wireframes,
Use
wireframes
and
rapid
prototyping
are
utilized
to
quickly
build
consensus,
reduce
risk,
and
lower
reduce
the
number
of
resources
needed
to
build
features.
Evaluate
the
impact
of
all
tools
used.
Users
are
involved
Use
the
participatory
design
approach
to
involve
users
within
the
iteration
and
design
process
using
participatory
design,
and
when
process.
When
conducting
user-testing
user
testing,
reach
out
to
your
community
to
help
improve
your
product
by
allowing
them
product.
Provide
opportunities
for
users
to
apply
their
knowledge
and
experience
to
your
product
or
service.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
While
some
things
require
the
use
of
electricity,
during
the
early
ideation
phase
you
could
consider
wireframing
or
rapid
prototyping
(using
paper)
among
other
offline
tools
to
reduce
energy
consumption.
Even
the
electronic
versions
of
these
may
have
a
lower
carbon
cost
than
committing
to
building
a
full-blown
experience
for
each
idea.
Conversion:
Testing
user
interfaces
usually
leads
to
improved
conversion
rates
as
they
can
be
optimized
accordingly.
This
includes
removing
anything
that
causes
friction
and
designing
content
in
a
way
that
optimizes
user
flow,
reducing
emissions
while
maximizing
conversion.
Economic:
Incorporating
wireframes,
prototypes,
and
user
testing
into
early
product
design
cycles
reduces
money
and
effort
otherwise
wasted
building
features
people
will
not
use.
All
stakeholders
have
been
considered
using
Use
a
human-centered
approach
during
the
in
brainstorming
process.
to
consider
the
needs,
interests,
and
impact
on
directly
and
indirectly
affected
parties.
The
Consider
planetary
needs
and
ecological
boundaries
of
a
project
have
been
taken
into
account
during
the
brainstorming
process.
This
can
include
creating
non-users,
non-user,
non-human
(animal,
planet)
personas,
or
climate-specific
user
stories
and
sprints.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Brainstorming
allows
you
to
flush
out
ideas
before
you
commit
to
pursuing
a
path.
Being
considerate
of
not
just
your
visitors
but
other
individuals
who
may
be
affected
by
your
product
or
service
(including
non-humans,
like
the
environment!)
is
a
useful
practical
exercise
as
it
may
influence
your
decisions
in
how
you
scope
your
project.
Accessibility:
Understanding
real-world
accessibility
requirements
in
the
early
development
stages
makes
it
possible
to
prioritize
inclusive
design
throughout
the
entire
lifecycle.
This
improves
efficiency,
as
developers
will
not
be
prompted
to
add
in
accessibility
later.
It
will
also
reduce
emissions
associated
with
the
patching
process.
Environment:
Helping
key
contributors
to
better
understand
the
environmental
impact
makes
it
possible
to
track
and
reduce
that
impact
throughout
the
lifecycle
of
a
project.
Social
Equity:
Accounting
for
the
needs
of
visitors
who
might
otherwise
face
various
barriers
to
accessing
content
-
on
such
as
older
devices,
in
low-bandwidth
environments,
or
have
other
barriers
to
accessing
information
early
in
the
process
will
reduce
the
need
for
costly
redesigns
or
adding
appropriate
alternatives
at
a
later
date.
The
path
taken
to
Make
access
the
service
(the
initial
contact
with
the
website
or
service)
should
be
as
efficient
and
as
simple
and
efficient
as
possible
(time
possible.
Displaying
the
time
required
to
complete
an
action
displayed,
reducing
too
much
action,
reduction
of
choice,
and
ensuring
visitors
know
what's
required
understand
requirements
at
the
start
of
a
complex
set
of
steps,
etc).
journey
can
improve
user
efficiency.
The
users
journey
(when
browsing
an
accessed
website
or
service)
should
be
Ensure
user
journeys
are
as
smooth
as
possible.
User-research
is
key,
as
is
building
It
also
helps
to
build
on
established
design
patterns
that
people
already
understand.
Visitors
see
only
Only
show
visitors
information
that
is
relevant
to
their
experience,
without
hiding
non-essential
information
being
displayed
on
the
screen.
from
view.
Ensure
that
disruptive
actionable
information
information,
such
as
pop-up
or
modal
windows
windows,
can
only
be
initiated
by
the
visitor.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
When
providing
the
option
to
download,
save,
print,
or
access
anything
online,
defaulting
to
the
most
lightweight,
least
featureful
version
will
reduce
emissions
through
passive
browsing;
with
non-essential
information
removed
from
the
screen
either
to
be
shown
when
it's
required
or
eliminated.
Accessibility:
Providing
intuitive,
lightweight
user
experiences
improves
understanding
and
accessibility,
especially
for
people
with
cognitive
disabilities.
Reducing
confusion,
this
can
reduce
the
time
spent
trying
to
find
content.
Conversion:
Following
conventions
and
patterns
with
a
clean,
distraction-free
layout
reduces
churn,
page
abandonment,
and
barriers
to
entry.
Economic:
Simplifying
interfaces
by
reducing
the
amount
of
information
can
reduce
the
burden
of
choice
and
help
to
convert
visitors
during
online
decision-to-purchase
processes.
Reduced
visitor
choice
will
also
reduce
data
payloads.
Environment:
Streamlining
user
experience
to
remove
barriers
and
the
non-essential
reduces
unnecessary
code
and
content
payloads
and
the
amount
of
time
visitors
spend
on
their
devices
trying
to
complete
tasks
or
find
information.
This
reduces
the
amount
of
energy
used
and
lowers
emissions.
Performance:
Minimizing
the
amount
of
content
on
screen
to
what
is
genuinely
required
reduces
bandwidth
consumption
over
the
lifecycle
project
and
may
make
the
user
experience
feel
faster.
Privacy:
Hiding
non-essential
features
can
improve
data
protection
by
reducing
overall
data
collection
overall,
especially
that
associated
with
the
integration
of
third-party
services.
Social
Equity:
Reducing
device
and
bandwidth
requirements
through
providing
more
lightweight
experiences
can
improve
work
better
for
visitors
using
older
devices
or
located
in
low-bandwidth
environments,
and
similar.
Decorative
Use
decorative
design
is
used
only
when
it
improves
the
enhances
user
experience,
and
experience.
Remove
unnecessary
assets
or
ones
those
that
fail
to
benefit
the
visitor
do
not
enhance
user
experience
or
sustainability
are
removed
(or
rendered
sustainability.
Alternatively,
make
these
optional
and
disabled
by
default).
default.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
It's
great
to
have
a
pretty-looking
website
or
application
but
to
ensure
a
sustainable
design,
it's
important
to
avoid
cluttering
up
the
interface
with
too
many
visuals
(which
aren't
necessary
to
the
content).
Keeping
a
clean
design
will
reduce
website
rendering,
and
thereby
emissions.
Implement
Consider
implementing
an
efficient
(human-readable)
sitemap
that
is
organized
and
is
regularly
updated.
This
helps
search
engines
better
index
website
content,
which
helps
visitors
more
quickly
updated
sitemap
for
human
visitors.
While
guidance
beyond
the
nav
bar
may
be
unnecessary
for
smaller
projects,
clearly
structured
human-readable
sitemaps
can
improve
accessibility
and
help
users
find
what
they
are
looking
for.
their
way
through
websites
or
other
online
content
with
naturally
complex
or
legacy
information
architecture.
Implement
a
way
lightweight
and
efficient
means
for
visitors
to
find
out
learn
about
new
content
and
services.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Information
architecture
is
a
central
part
of
the
Web
development
process,
and
how
you
structure
a
website
ensures
that
people
can
way-find
your
content
easily.
Having
appropriately
marked-up
links
within
your
product
or
service
allows
visitors,
search
engines,
and
social
networks
to
identify
key
information
quickly.
Accessibility:
Enabling
easier
navigation
makes
content
accessible
to
people
with
disabilities.
Bringing
people
to
their
goal
faster
also
reduces
data
consumption.
Conversion:
Optimizing
structure
can
also
boost
conversion
rates
as
people
are
more
likely
to
find
what
they
need.
The
same
applies
when
users
are
made
aware
of
new
content
related
to
their
interests.
Economic:
Shortening
user
journeys
can
also
reduce
hosting
costs
where
this
is
linked
to
data
transfer.
Environment:
Improving
navigation
and
search
efficiency
can
reduce
the
time
users
spend
finding
what
they
need
and
achieving
their
objectives.
This
also
lowers
emissions.
The
visitor
Ensure
users
can
easily
control
how
(and
when)
and
when
they
receive
information
to
both
improve
attention
and
respect
information,
with
the
visitor.
respect
for
their
attention,
focus,
and
mental
energy.
Features
Prioritize
features
that
don't
assist
rather
than
distract
people
or
visitors,
not
unnecessarily
lengthen
prolonging
the
time
they
spend
using
the
product
or
service
have
a
higher
priority
than
others.
engaging
with
your
content.
Avoid
using
design
strategies
intended
to
artificially
prolong
user
attention,
such
as
infinite
scroll
or
related
attention-keeping
tactics.
scroll.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Time
is
precious,
wasting
a
visitor's
will
cause
frustration
and
lead
to
abandonment
or
resentment.
Additionally,
the
more
time
a
visitor
spends
in
front
of
a
screen,
the
more
energy
they
utilize.
As
such,
throwing
stuff
in
front
of
the
visitor
vying
for
their
attention
might
sound
like
good
business
(even
though
we
know
due
to
banner
blindness
it
rarely
works),
but
it
mostly
damages
the
environment
and
dissuades
the
visitor.
Accessibility:
Reducing
unnecessary
barriers
can
improve
accessibility
and
navigation
using
assistive
technologies.
Environment:
Using
pagination
rather
than
infinite
scrolling
allows
individuals
to
request
data
on
demand
rather
than
encouraging
overconsumption.
This
reduces
carbon
impact
while
encouraging
healthy
and
sustainable
browsing
habits.
Performance:
Avoiding
attention
traps
improves
user
experience
by
reducing
the
time
spent
clicking
through,
closing,
or
hiding
these
distractions.
Presenting
the
information
in
less
distracting
ways
makes
the
experience
feel
faster,
reduces
barriers
to
access,
and
improves
user
flow.
Social
Equity:
Preserving
user
focus
on
their
objectives
reduces
the
potential
for
confusion,
mistakes,
and
lapses
in
judgment.
Transparency:
Avoiding
dark
and
deceptive
patterns
will
boost
trust
and
encourage
users
to
return
or
recommend.
Provide
Display
only
essential
components
visible
at
the
time
they
are
needed.
Where
appropriate,
interfaces
should
deploy
visual
styles
(patterns)
that
are
easily
recognized
and
used.
use
familiar
patterns
to
maximize
ease
of
use.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Visitors
can
identify
patterns
fairly
easily,
and
they
like
browsing
websites
and
apps
and
feeling
as
if
they
know
what
they
are
dealing
with.
As
such,
focusing
your
efforts
on
producing
a
product
or
service
that
is
clean
and
has
key
components
in
easy-to-recognize
locations
(and
visuals)
will
allow
faster
user
experiences
and
fewer
emissions.
Accessibility:
Using
established
design
patterns
makes
it
easier
for
all
users
to
understand
how
to
perform
a
task,
especially
those
with
greater
accessibility
needs.
Environment:
Building
using
recognized
design
components
will
reduce
the
amount
of
time
visitors
spend
trying
to
perform
a
task.
The
less
time
visitors
spend
achieving
their
goals,
the
lower
their
energy
usage
and
emissions.
Performance:
Using
familiar
design
patterns
that
appear
where
visitors
expect
and
only
when
appropriate
can
increase
perceived
performance
due
to
more
effective
navigation.
Avoid
what
are
commonly
known
as
dark
patterns,
deceptive
design,
or
unethical
coding
techniques,
which
techniques
that
manipulate
visitors
into
taking
actions
that
are
not
necessarily
in
their
best
interest
(anti-right
interest.
Examples
include
anti-right
click,
no-copy,
copy
prevention,
requiring
an
account
to
purchase,
etc).
etc.
Success
Criterion:
Using
advertisements
Advertisements
Advertisements
Select,
present,
and
label
advertisements
and
sponsorships
are
both
ethical
transparently
and
clearly
identified
with
the
product
or
service,
only
presenting
them
when
they
implement
where
these
provide
real
economic
and
ethical
value
and
don't
diminish
a
visitor's
without
diminishing
user
experience.
Optimization
for
Focus
on
serving
user
intent
through
non-manipulative
search
engines,
social
networks,
and
third-party
services
are
organically
led
with
good
social
media
optimization.
For
example,
do
not
misuse
coding
practices
with
user
experience
the
focus,
not
manipulating
the
services
intended
to
gain
greater
priority
through
obfuscating
content,
pages,
websites,
or
applications
support
assistive
technologies.
This
can
include
content
with
redundancy
natural
redundancy,
or
non-useful
and
optimized
(to
the
visitor)
material.
unhelpful
or
low-quality
material
designed
only
to
manipulate
search
results.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Manipulating
the
visitor
into
doing
things
you
want
them
to
is
a
short-term
gain,
long-term
loss
tactic
tool.
It's
ethically
bad,
unsustainable,
and
should
be
avoided
at
all
costs.
Accessibility:
Avoiding
dark
and
deceptive
design
patterns
improves
user
experience
for
people
using
assistive
technologies,
as
these
can
be
especially
disruptive
when
using
a
screen
reader.
This
improves
their
trust
and
access
to
your
content.
Conversion:
Avoiding
dark
and
deceptive
patterns
can
result
in
fewer
complaints,
reduce
barriers,
and
improve
conversion.
Environment:
Avoiding
deceptive
design
patterns
reduces
energy
consumption
because
visitors
do
not
waste
time
and
energy
trying
to
undo
choices
they
never
intended
to
make.
Performance:
Using
ethical,
non-disruptive
practices
will
accelerate
the
user
journey
and
perceived
speed
and
reduce
unnecessary
friction.
Privacy:
Ensuring
compliance
with
ethical
privacy
practices
and
avoiding
dark
and
deceptive
patterns
reduces
litigation
risk.
It
also
reduces
data
transmission
between
tracking
and
advertising
services
providers.
The
deliverables
output,
Create
deliverables,
including
documentation,
are
used
upstream
of
the
project
and
produced
in
ways
that
will
allow
it
to
be
reused
in
subsequent
projects.
facilitate
later
reuse.
Design
Document
functionality
and
technical
specifications
are
documented
so
that
deliverables
are
comprehensible
they
can
be
understood
by
the
project
team
and
transferable
everyone
that
needs
to
the
development
team.
use
them.
Developers
have
access
to
code
comments
and
other
View
Source
affordances
which
can
reduce
have
the
burden
ability
to
view
source
to
make
it
easier
to
access,
understand,
maintain,
and
utilize
production-ready
code
as
this
will
reduce
redundancy
and
foster
an
open
source
culture.
use
code.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Everything
produced
by
designers,
developers,
writers,
and
those
involved
with
a
project
should
be
in
an
open
format,
well
maintained,
and
curated
in
a
common
format
(so
everyone
is
working
from
the
same
model).
Conversion:
Using
open
and
reusable
formats
lowers
barriers
to
entry,
as
there
will
likely
be
no
cost
involved
in
participation.
It
can
encourage
users
to
play
a
more
active
role
in
the
project.
Economic:
Creating
and
maintaining
good
documentation
will
make
implementation
easier
and
reduce
future
ongoing
costs
associated
with
maintenance.
Environment:
Using
common
and
clear
formats
for
deliverables
will
reduce
the
time
users
need
to
spend
familiarizing
themselves
with
and
adapting
to
the
environment.
This
reduces
the
energy
spent
managing
a
project
and
the
associated
emissions.
A
Use
a
design
system
is
employed
based
on
web
standards
and
recognizable
established
patterns
to
mutualize
share
interface
components
and
provide
ensure
a
consistent
experience
for
visitors.
user
experience.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Design
systems
allow
common
components
and
patterns
to
be
formalized
and
managed
within
a
website
or
application.
By
using
such
a
tool,
designers
and
developers
can
avoid
reinventing
existing
tooling
and
thereby
reduce
wasted
time
(and
emissions).
Accessibility:
Using
a
design
system
with
accessible
components
will
improve
access
to
information
for
people
with
disabilities.
Building
design
features
that
integrate
accessibility
from
the
start
ensures
everyone
is
always
included.
Conversion:
Using
design
systems
supports
consistent
user
interfaces.
This
improves
visitor
trust
because
individuals
will
recognize
familiar
components
and
know
how
to
use
them.
This
can
improve
conversion
rates
as
it
will
reduce
frustration,
abandonment,
and
possible
complaints.
Economic:
Using
standardized
components
and
avoiding
redundancy
can
reduce
development
time
and
the
associated
costs.
Familiarity
makes
the
experience
easier
for
users,
reducing
bounce
rates.
Environment:
Following
web
standards
to
build
consistent
interfaces
requires
less
energy
and
resources,
because
they
are
naturally
more
optimized.
Design
systems
that
incorporate
environmental
criteria
can
help
to
scale
digital
sustainability
and
reduce
redundancy,
reduced
energy
use
and
negative
impact.
Performance:
Building
design
systems
using
standardized
components
reduces
the
need
for
repeat
coding.
This
reduces
developer
coding
time
and
can
improve
performance.
Overall,
sustainable
patterns
reduce
emissions.
Content
is
written
clearly,
Write
content
using
plain,
plain
and
inclusive
language
delivered
language,
at
an
easy-to-understand
appropriate
reading
level
considering
accessibility
for
your
audience.
Account
for
specific
needs
in
relation
to
accessibility,
native
language,
and
internationalization
inclusions
as
required
(for
example,
dyslexia).
internationalization.
Content
is
formatted
to
support
how
people
read
online,
including
Use
appropriate
formatting
for
digital
media.
Provide
a
clear
document
structure,
structure
with
consideration
of
visual
hierarchy,
hierarchy.
Use
headings,
bulleted
lists,
line
spacing,
and
so
on.
highlights
appropriately.
Provide
information
with
appropriate
formatting
for
the
action
users
need
to
take.
Success
Criterion:
Search
Engine
Optimization
(
SEO
)
Prioritize
SEO
has
been
prioritized
from
the
early
design
stages
and
throughout
a
product
or
service's
the
lifecycle
to
improve
ensure
content
findability.
can
be
found
and
used.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Everyone
should
be
able
to
understand
what
you've
written
without
wasting
time
staring
at
a
screen
or
jumping
from
page
to
page
looking
for
answers,
whether
they
have
accessibility
requirements
or
not.
This
also
means
avoiding
using
technical
language
(without
explanations)
and
including
enough
information
to
help
direct
people
(and
search
engines)
from
page
to
page.
Accessibility:
Using
plain-language
makes
content
easier
to
understand
and
accessible
to
more
users.
Good
structure
that
complies
with
standards
and
expectations
works
better
alongside
assistive
technologies,
such
as
screen
readers.
Conversion:
Writing
and
presenting
authoritative
content
with
intent
and
care
can
lead
to
citation
by
third
parties.
This
can
increase
traffic
with
pre-warmed
leads.
Economic:
Being
recognized
as
an
authoritative
source
can
bring
additional
recognition,
users,
and
opportunities.
Environment:
Ensuring
content
is
easy
to
find
and
comprehend
enables
users
to
make
informed
decisions
faster,
taking
less
time
and
resources.
This
reduces
energy
consumption
and
emissions.
Performance:
Creating
well-structured
content
can
improve
search
performance.
When
content
ranks
higher
in
search
engines,
people
are
more
likely
to
land
in
the
right
place
straight
away.
Social
Equity:
Using
inclusive
language
that
avoids
jargon
and
unnecessary
exclusion
can
improve
user
experience
for
a
broader
audience.
The
Determine
the
need
for
images
has
been
determined
considering
with
consideration
of
the
quantity,
format,
and
size
necessary
for
implementation.
sizes
required.
Resize,
optimize,
and
compress
each
image
(outside
the
browser),
offering
different
image.
Provide
images
in
appropriate
sizes
(for
each
image)
for
different
screen
resolutions.
Let
the
visitor
select
the
display
size,
and
provide
Provide
the
option
for
images
to
deactivate
images.
be
disabled
or
provide
a
low-fidelity
alternative.
Set
up
a
media
management
and
use
policy
to
reduce
the
overall
impact
of
images,
with
images.
Include
criteria
for
media
compression
and
file
formats.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Of
all
the
data
that
comprises
the
largest
over-the-wire
transfer
rates
within
the
average
website
or
application,
images
are
usually
those
that
are
responsible
due
to
their
quantity
and
usefulness.
As
such,
doing
all
you
can
to
reduce
their
size
and
unnecessary
loading
will
be
beneficial
for
sustainability.
Economic:
Optimizing
resources
means
visitors
with
data
caps
can
preserve
their
resources.
Providers
can
enjoy
reduced
hosting
costs
due
to
less
data
being
transferred.
Environment:
Compressing
and
delivering
images
in
lightweight
formats
can
reduce
the
hardware
burden
on
older
devices.
This
can
reduce
overall
consumer
e-waste
by
slowing
or
eliminating
forced
upgrade
cycles.
Performance:
Optimizing
images
can
accelerate
performance
by
reducing
HTTP
requests,
data
transfer,
and
the
physical
rendering
effort.
All
of
these
have
an
impact
on
user
experience
and
performance.
Social
Equity:
Providing
lightweight
images
makes
it
easier
for
users
in
low-bandwidth
areas
or
those
using
older
devices
to
access
your
content,
provided
these
devices
can
support
the
formats
used.
The
need
for
Do
not
include
any
video
or
sound
(when
audio
unless
it
adds
visitor
value,
for
example,
to
enhance
accessibility)
has
been
determined,
provides
positive
value.
Disable
auto-play
functionality
on
audio
and
non-informative
media
(background
media),
including
autoplaying
functionality,
has
been
banned
or
removed.
video.
Compress
the
Optimize
and
compress
media
according
to
the
visitor's
requirements,
select
the
appropriate
format,
ensure
it
works
across
browsers,
appropriately.
Provide
media
in
compatible
and
avoid
appropriate
formats.
Avoid
non-native
embedded
player
plugins.
media
players.
Success
Criterion:
Lazy
load
Media
Deferred
loading
Any
Load
data-intensive
media
requiring
a
lot
of
data
to
be
downloaded
on
the
client
side
(including
side,
including
the
media
itself)
has
been
loaded
itself,
behind
a
facade
(a
non-functional,
static,
-
a
non-functional
and
static
representational
element).
element.
Let
the
visitor
control
media
deactivation,
giving
media,
including
a
choice
of
resolutions;
all
while
providing
alternative
resolutions
and
formats.
Also
increase
visitor
awareness
by
informing
them
of
formats
and
the
option
to
deactivate
media.
Inform
users
the
length,
format,
and
weight
data
intensity
of
the
media.
Success
Criterion:
Media
Management
management
and
usage
use
Set
up
a
Establish
media
management
and
use
policy
to
evaluate
and
reduce
the
overall
impact
of
audio
and
media,
such
as
audio,
video,
with
or
emerging
media
formats.
Include
criteria
for
media
compression
and
file
formats.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Video
and
audio-heavy
websites
are
often
those
that
can
have
significant
sustainability
costs
in
terms
of
storage
and
carbon
intensity
for
viewers
who
have
to
process
the
media
with
their
devices
to
watch
them
(draining
batteries).
Optimizing
such
assets
as
much
as
possible
is
critical
for
a
sustainable
product
or
service.
Economic:
Eliminating
data-intensive
media
entirely
and
using
alternatives
such
as
transcripts
reduce
costs
associated
with
hosting
and
data
transfer.
Environment:
Reducing
the
battery
drain
associated
with
loading
data-intensive
content
by
preventing
auto-loading
or
delaying
it
until
the
moment
it
is
required
reduces
energy
emissions
associated
with
data
transfer
and
renering.
Performance:
Tailoring
user
experience
to
the
device,
situation,
and
environment
of
the
visitor
by
having
different
resolutions
and
quality
formats
available
reduces
wasted
bandwidth.
This
can
boost
performance
for
users
who
make
choices
to
reduce
the
data
downloaded.
Social
Equity:
Providing
alternatives
to
data-intensive
media
allows
with
limited
bandwidth
or
older
devices
to
access
content.
Progressively
display
an
appropriate
number
of
animations
to
avoid
overburden
overburdening
the
visitor
or
diminish
expected
negatively
impacting
device
behavior.
performance.
This
includes
setting
a
maximum
number
of
replays
(iterations).
or
iterations.
Allow
visitors
to
start,
stop,
pause,
or
otherwise
control
animated
content.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Animation
can
be
both
CPU
and
GPU
-intensive
and
have
implications
for
accessibility.
While
visually
appealing
and
useful
in
certain
situations,
care
and
attention
should
be
taken
when
considering
the
use
of
a
high
emissions
technology.
Environment:
Disabling
and
reducing
animation
to
the
essential,
with
appropriate
optimization
and
user
control,
reduces
rendering
impact
and
associated
emissions.
Social
Equity:
Catering
to
different
perspectives
on
and
preferences
in
relation
to
animation
can
improve
acceptance
and
access
for
individuals
using
different
devices
and
from
different
backgrounds.
The
Limit
the
number
of
fonts,
and
the
variants
within
typefaces
(such
fonts
used.
Design
or
subset
fonts
to
omit
unnecessary
or
unused
variations,
such
as
font
weight
and
characters)
are
limited
within
a
project,
using
or
characters.
Use
the
most
performant
file
format
available.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Since
the
advent
of
the
modern
web,
the
ability
to
include
embedded
fonts
and
provide
a
more
customized
experience
has
seen
their
use
explode.
They
aren't
always
the
most
performant
option
(which
poses
emissions
hazards)
and
come
with
a
few
issues
such
as
Flash
Of
Unstyled
Content
(
FOUC
)
/
Flash
Of
Unstyled
Text
(
FOUT
)
which
should
be
addressed.
All
Provide
open
alternatives,
such
as
HTML
,
to
proprietary
file
formats
(such
formats,
such
as
PDF
)
are
offered
in
HTML
for
accessibility
and
to
ensure
future
availability.
.
Success
Criterion:
Font
subsetting
stack
fallbacks
All
custom
typefaces
(using
font-display)
are
subsetted
and
offered
as
part
of
Provide
a
suitable
font
stack
with
a
system
font
as
a
backup.
fallback
when
custom
typefaces
are
used.
All
images
provide
Provide
meaningful
alternative
text
for
screen
reader
users
(or
when
all
descriptive
images
fail
to
load)
accessibility.
that
are
non-decorative
and
support
the
user's
understanding
of
the
content.
Success
Criterion:
Audio
alternatives
Transcripts
and
text
Video
provides
text
transcripts
(at
minimum),
subtitles
(using
Include
WebVTT
),
and
for
accessibility
best
practice,
offer
closed
captions
and
subtitles
support
for
videos.
Provide
localization
as
expected
by
your
audience,
including
subtitles
and
sign
language
options.
that
meet
the
same
standard.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Media,
images,
fonts,
and
documents
enrich
the
Internet.
The
problem
is
that
people
may
not
want
to
watch
a
video,
listen
to
an
audio
file,
look
at
an
image,
or
use
a
specific
application.
By
providing
alternative
formats
to
anything
you
embed,
you
ensure
the
widest
possible
audience
can
benefit
from
it
(and
reduced
carbon
output
will
occur
as
the
alternative
text
will
induce
less
consumer
hardware
thrashing
than
its
rich
media
alternative).
Accessibility:
Providing
content
in
multiple
formats
means
users
can
choose
the
format
that
best
supports
their
needs,
helping
to
eliminate
barriers.
Conversion:
Creating
text
alternatives
to
media,
such
as
transcripts,
means
your
content
can
be
more
easily
found
and
indexed
by
search
engines.
Economic:
Hosting
and
delivering
text
is
less
computationally
expensive
than
media,
so
providing
text-based
content
can
reduce
hosting
and
bandwidth
costs.
Environment:
Offering
low-impact
alternatives
to
media
formats
reduces
rendering
and
processing
effort,
and
the
associated
emissions.
Performance:
Reducing
interactivity
can
help
visitors
access
what
they
need
faster.
Social
Equity:
Providing
text
alternatives
for
those
who
are
not
able
to
watch
a
video
or
listen
to
audio,
even
situationally,
improves
access
and
user
experience.
Remove
unnecessary
forms
and
reduce
form
content
to
the
bare
minimum
necessary
to
meet
the
visitor's
user
needs
and
while
satisfying
the
organization's
business
goals.
minimum
requirements.
Clearly
communicate
why
a
form
is
necessary,
what
its
the
value
proposition
is,
how
many
steps
it
will
take
to
complete,
provides,
the
number
of
steps
required
for
completion,
and
what
an
organization
will
do
be
done
with
the
collected
data.
Also
disclose
if
the
data
(informed
consent).
will
be
shared
with
third
parties.
Success
Criterion:
Form
functionality
Functional
forms
Avoid
using
auto-completion
/
or
auto-suggest
if
it
would
prove
unhelpful
(to
conserve
bandwidth)
whilst
allowing
autofill
for
ease
of
repeat
based
on
partial
entry
(including
to
conserve
user
bandwidth
and
reduce
unnecessary
server
side
requests.
Support
the
use
of
helpful
tooling
tooling,
such
as
password
managers).
managers,
by
not
preventing
autofill.
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guideline
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success
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This
section
is
non-normative.
Intent
Understandably,
businesses
want
to
know
more
about
their
customers,
but
a
key
part
of
sustainability
is
being
ethical
towards
visitors
and
as
such,
the
right
to
privacy
is
considered
paramount.
Don't
demand
information
when
it's
not
required
and
not
only
will
this
help
visitors
complete
transactions
quicker
(reducing
emissions),
it
will
help
with
legal
compliance
such
as
GDPR
.
GDPR.
Accessibility:
Labeling
your
forms
correctly
and
testing
for
accessibility
and
compatibility
with
a
range
of
different
devices
and
inputs
reduces
barriers.
Autocomplete
improves
ease
of
use
and
efficiency
for
all
use,
especially
those
with
additional
accessibility
needs.
Well-labeled
and
accessible
forms
are
more
likely
to
be
successfully
completed.
Conversion:
Building
forms
based
on
standards
with
ease
of
use
and
accessibility
in
mind
boosts
conversion,
as
more
users
are
able
to
complete
them.
Economic:
Implementing
more
accessible
and
usable
forms
reduces
frustration
while
increasing
completion
rates.
This
can
reduce
complaints,
support
costs,
and
abandonment.
Environment:
Optimizing
forms
reduces
the
resources
required
to
complete
them,
which
reduces
emissions.
Privacy:
Collecting
informed
consent
and
providing
helpful
disclosures
about
cookies,
data
collection,
and
data
processing
within
forms,
alongside
appropriate
links
to
find
further
information
in
an
accessible
format,
improves
data
privacy.
Support
speech
non-visual
browsing
methods
and
other
various
non-graphical
ways
to
interact
with
content
that
content.
This
includes
anything
from
assistive
technologies
to
voice
agents.
Consider
and
provide
working
alternatives
to
a
visual
interface.
interfaces.
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guideline
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success
criteria.
This
section
is
non-normative.
Intent
Certain
visitors
such
as
those
with
visual
disabilities
or
speech
agents
(like
Amazon
Alexa)
may
rely
on
an
experience
without
the
graphical
part
of
an
interface.
As
such,
they
potentially
may
use
less
data
or
may
have
a
different
carbon
impact
on
the
Web.
Accessibility:
Supporting
non-visual
browsing
methods
means
people
can
access
your
content
more
easily
when
using
specialized
accessibility
aids.
Conversion:
Increasing
compatibility
by
supporting
a
wider
range
of
devices,
beyond
the
most
popular
or
well-known
hardware
and
software,
will
enable
interactions
with
new
audiences
and
increase
the
likelihood
of
a
positive
outcome.
Environment:
Allowing
non-visual
browsers
to
interact
with
your
content
can
help
to
reduce
overall
emissions.
Non-visual
browsers
may
lack
a
display,
which
reduces
the
environmental
impact
of
browsing.
Remove
non-essential
notifications
while
justifying
notifications.
Justify
and
reducing
the
practice
of
e-mailing
or
reduce
email,
text
messaging
message
(
SMS
),
and
other
invasive
or
energy-intense
notifications
to
what
is
strictly
necessary.
Useful
notifications
(such
notifications,
such
as
alerts
for
new
content)
content
should
be
used
with
care
and
restraint.
Let
the
visitor
control
notifications
(for
example
through
the
browser,
SMS
,
or
by
email)
and
user
adjust
messaging
preferences,
their
own
notification
and
messaging
settings.
Ensure
the
option
options
to
unsubscribe,
logout,
log
out,
and
close
an
account
should
be
available
and
visible.
Ensure
it
is
possible
for
the
user
to
change
their
contact
details.
Clearly
explain
the
result
of
a
potential
input
through
helpful
prompts
and
messages
that
explain
errors,
next
steps,
and
so
on.
other
relevant
information.
This
will
help
to
manage
their
users’
expectations.
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This
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non-normative.
Intent
Notifications
whether
through
the
browser
or
messaging
can
be
potentially
useful,
but
only
used
in
moderation.
Spam
and
the
lack
of
control
are
contributing
sources
of
Internet
emissions
and
as
such,
businesses
should
aim
to
reduce
such
actions.
Accessibility:
Signposting
individuals
to
information
through
helpful
notifications
or
error
messages
will
reduce
abandonment.
All
information
must
be
presented
in
a
way
that
does
not
discriminate,
as
this
could
exclude
many
potential
users.
Environment:
Notifying
visitors
about
important
events
can
reduce
the
need
to
constantly
refresh
pages.
These
notifications
provide
a
shortcut,
ensuring
content
is
loaded
when
it
becomes
available.
This
can
save
emissions.
Privacy:
Using
notifications
appropriately
ensures
personalized
content
is
only
displayed
on
specific
devices,
reducing
the
risk
of
information
exposure.
If
Design
your
process
to
reduce
the
need
for
paper
documents.
Where
the
production
of
paper
documents
is
essential,
it
should
be
designed
to
limit
its
impact
to
have
the
lowest
impact
possible.
Create
Include
a
CSS
Print
print
stylesheet
and
test
it
with
different
types
of
content.
Ensure
PDF
printing
is
encouraged
Encourage
saving
documents
in
digital
formats
over
paper-based
storage.
storage
and
archiving.
Provide
Optimize
and
compress
all
downloadable
documents
in
a
state
of
being
optimized,
compressed,
and
documents.
Make
them
available
in
a
variety
of
accessible
file
formats.
Avoid
duplicating
effort.
If
a
document
is
likely
to
will
be
re-used,
reused,
generate
the
document
and
save
it
once
on
the
server-side
(preferably
server
side
for
reuse,
ideally
on
a
cookie-free
domain)
rather
than
forcing
the
effort
to
be
duplicated.
domain.
Clearly
display
Display
the
document
name,
a
summary,
the
file
size,
and
the
format,
allowing
the
visitor
a
choice
if
possible
of
both
format
prior
to
downloading.
Allow
users
to
choose
the
format,
right
format
and
the
language
(if
not
the
same
as
the
web
page).
Furthermore,
be
sure
to
avoid
for
their
needs
where
possible.
Avoid
embedding
the
document
within
Web
pages
(provide
documents
directly;
provide
a
direct
link
to
download
or
view
them
within
the
browser
instead).
instead.
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non-normative.
Intent
Printing
or
downloading
documents
can
both
be
a
net
benefit
and
a
net
cost
in
terms
of
sustainability
as
it
can
reduce
repeat
requests
to
websites,
but
the
act
of
printing
(especially
when
unoptimized)
wastes
valuable
ink
and
paper.
Accessibility:
Providing
a
range
of
inclusively
designed
downloadable
documents
in
a
variety
of
formats
benefits
those
with
accessibility
needs
as
they
can
choose
the
ideal
format
for
their
device
and
use
case.
Environment:
Reducing
the
need
to
print
documents
or
providing
a
print
friendly
style
sheet
reduces
emissions
associated
with
paper,
ink,
and
the
act
of
printing.
Performance:
Compressing
or
otherwise
optimizing
documents
means
they
can
be
downloaded
faster,
avoiding
users
needing
to
wait
to
view
documents
prepared
for
offline
viewing.
The
organization
has
outlined
Outline
processes
it
uses
used
to
prototype
and
test
new
features,
product
ideas,
and
user-interface
components
when
applicable
user
interface
components.
Test
with
real
users
who
represent
various
stakeholder
perspectives,
including
people
with
slow
connection,
with
disabilities,
with
difficulties
using
digital
services,
different
perspectives
and
so
on.
user
constraints.
The
organization
has
appropriately
resourced
these
Ensure
prototyping
and
testing
processes
are
sufficiently
resourced
to
support
its
long-term
product
viability.
viability
and
avoid
project
abandonment.
The
organization
regularly
conducts
Conduct
regular
and
extensive
testing
and
alongside
user
interviews
to
validate
whether
the
released
features
are
meeting
both
business
meet
internal
goals
and
visitor
audience
needs.
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information
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and
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success
criteria.
This
section
is
non-normative.
Intent
The
organization
has
policies
and
practices
in
place
to
incorporate
stakeholder-focused
testing
and
prototyping
into
its
product
development
cycles.
Conversion:
Using
a
well-built,
thoroughly
tested
interface
is
likely
to
reduce
user
frustration
and
churn.
Economic:
Prioritizing
user
research
in
organizational
policies
helps
to
reduce
and
mitigate
risks
and
costs
associated
with
building
unnecessary
features,
which
would
also
incur
technical
debt.
Performing
iterative
testing
and
prototyping
reduces
the
resources
needed
to
build
new
features.
Environment:
Enabling
users
to
complete
tasks
more
quickly
and
efficiently
reduces
energy
use
and
emissions.
The
Check
the
codebase
has
been
checked
for
bugs,
identify
performance
issues
have
been
identified,
issues,
and
account
for
accessibility
or
security
problems
have
been
accounted
for
at
either
monthly
appropriate
regular
intervals,
such
as
every
month
or
quarterly
timeframes
(depending
on
your
scheduling
allowance).
quarter.
Regression
Incorporate
regression
testing
has
been
incorporated
into
each
release
cycle
to
ensure
that
new
features
don't
do
not
introduce
bugs
or
otherwise
conflict
with
existing
software
functionality.
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information
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success
criteria.
This
section
is
non-normative.
Intent
Products
and
services
at
any
stage
of
a
project
can
suffer
bugs
or
issues
that
need
to
be
resolved.
Fixing
these
regressions
also
generates
additional
development
and
environmental
costs.
By
resolving
such
issues,
you
can
reduce
the
chances
of
a
visitor
giving
up
on
a
session
and
thereby
reduce
the
amount
of
wasted
energy
your
website
emits
overall.
Accessibility:
Maintaining
inclusivity
over
time
through
regular
audits
and
testing
reduces
outages,
improves
access
to
information,
and
creates
a
better
experience
for
all
users,
not
just
those
with
accessibility
needs.
Economic:
Performing
ongoing
regression
testing
improves
security,
which
reduces
risk
and
its
associated
costs.
Environment:
Carrying
out
regular
service
audits
reduces
technical
debt,
which
improves
performance
and
environmental
sustainability.
Regression
analysis
also
supports
continuous
improvement
and
lowers
resource
use
over
time,
which
in
turn
reduces
emissions.
Security:
Auditing
a
product
or
service
regularly
will
identify
potential
sources
of
breaches
and
areas
of
improvement
in
security
and
privacy.
The
performance
of
a
website
or
application,
to
identify
Identify
and
resolve
bottlenecks
or
issues
in
the
underlying
code
or
infrastructure
which
could
ultimately
impact
the
sustainability
of
a
website
or
application,
are
regularly
measured
with
each
release-cycle
(using
and
performance.
Consider
both
simulated
and
real-world
metrics.
Monitor
performance
across
every
release
cycle
using
appropriate
tooling
or
through
research
and
auditing).
auditing.
Success
Criterion:
Measurement
and
compliance
Compliant
measurement
Only
Collect
only
data
required
to
provide
a
streamlined
and
effective
user-journey,
put
policies
in
place
to
ensure
strict
adherence,
user
journey
and
comply
with
relevant
accessibility
policies
and
privacy
laws,
such
as
the
General
Data
Protection
Regulation
(
GDPR
)
are
collected.
data
protection
legislation.
Put
policies
in
place
to
ensure
strict
adherence.
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is
non-normative.
Intent
Try
to
ethically
measure
how
efficient
a
visitor's
experience
is
by
analyzing
the
performance
of
the
website
or
application
and
how
it
has
been
constructed,
by
doing
so
you
might
be
able
to
reduce
any
issues
they
may
have
encountered
previously,
decrease
loading
times,
and
reduce
the
burden
of
loading
unnecessary
pages.
Conversion:
Increasing
page
load
speed
can
measurably
improve
conversion
rates,
as
visitors
will
be
less
likely
to
abandon
a
product
or
service
if
the
content
appears
instantaneously.
Economic:
Storing
and
transferring
less
data
reduces
costs
for
content
hosts
and
website
and
application
owners.
Environment:
Improving
performance
of
a
website
or
application
increases
device
longevity,
as
visitors
will
be
less
compelled
to
upgrade
their
devices.
Performance:
Loading
less
data
improves
performance.
Lighter
pages
are
rendered
and
available
to
visitors
quicker,
helping
to
improve
the
UX.
Visitor
Monitor
visitor
feedback,
adoption,
and
churn
rates
are
monitored
of
product
or
service
in
relation
to
different
features
and
their
incorporate
these
insights
incorporated
into
future
releases.
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information
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success
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non-normative.
Intent
Occasionally,
you
may
find
that
features
you
have
developed
for
a
product
or
service
have
little
to
no
active
users
or
could
be
better
implemented
to
bring
better
value.
Undertaking
research
to
identify
redundancy
allows
you
to
optimize
your
codebase
(and
reduce
emissions).
Conversion:
Acting
on
feedback
often
improves
conversion
rates
because
it
ensures
that
your
digital
product
or
service
reflects
the
needs
of
your
audience.
Economic:
Avoiding
wasted
development
time
building
features
that
bring
little
value
to
the
consumer
means
resources
can
be
focused
where
they
deliver
more
value.
Environment:
Learning
from
feedback
enables
choices
that
improve
environmental
impact.
An
example
of
this
would
be
making
sure
that
the
most
frequently
used
features
are
placed
higher
in
the
visual
hierarchy.
This
reduces
the
effort
and
time
users
must
invest
to
achieve
their
goals.
Performance:
Performing
user
testing
allows
you
to
retain
focus
on
goal
and
maintain
good
performance
without
unnecessary
complexity.
Usability
Incorporate
usability
testing
has
been
incorporated
into
product
cycles
and
routinely
measure
the
impact
of
these
tests
is
routinely
measured
for
future
releases.
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This
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non-normative.
Intent
Researching
a
product
or
service
and
how
it
is
used
over
time
allows
you
to
iterate
and
ensure
the
features
and
functionality
being
offered
match
how
user-needs
change
over
time.
Doing
so
will
help
you
reduce
code
redundancy
further
and
reduce
emissions
through
optimization.
Accessibility:
Gathering
feedback
from
people
with
disabilities
can
guide
key
improvements.
This
ensures
your
project
can
be
used
by
the
widest
possible
audience.
Environment:
Ensuring
visitors
can
quickly
and
easily
accomplish
tasks
or
access
information
reduces
the
energy
used
searching
for
answers.
A
Establish
and
maintain
a
compatibility
policy
with
which
covers
current
and
obsolete
devices
and
software
versions,
listing
the
supported
devices
device
brands,
operating
systems,
and
browsers
(including
versions)
has
been
established.
versions).
Update
this
regularly
in
line
with
new
releases.
Planned
obsolescence
in
software
updates
is
routinely
avoided,
striving
Avoid
planned
obsolescence.
Strive
to
maintain
compatibility
for
as
long
as
possible
and
communicate
clearly
communicating
whether
an
update
is
evolutionary
(large
evolutionary,
as
in
large
updates
that
can
significantly
reduce
performance)
performance,
or
corrective
(smaller
corrective,
as
in
smaller
updates
that
fix
bugs
or
improve
security).
security.
The
product
or
service
regularly
tests
with
Test
performance
in
various
scenarios
to
ensure
compatibility.
Testing
should
cover
weak,
unstable,
restricted,
and
or
slow
connections,
old
browsers,
and
devices
older
than
five
years
to
ensure
compatibility,
reduce
digital
inequalities,
and
minimize
barriers
for
users.
years.
Device-adaptable
Use
device-adaptable
methods
(such
such
as
responsive
design)
are
utilized
design
and
prototype
interfaces
are
prototyped
to
ensure
support
progressive
enhancement,
content
prioritization,
enhancement
and
improved
accessibility.
content
prioritization.
Success
Criterion:
Progressive
web
applications
(
PWA
s)
A
Use
a
PWA
has
been
either
chosen
or
rejected
based
on
whether
it
be
more
sustainable
and
compatible
over
a
native
mobile
application.
application
if
it
meets
sustainability,
interoperability,
and
compatibility
criteria.
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Compatibility
is
a
critical
part
of
the
sustainability
mindset
and
should
be
prioritized
through
all
products
and
services.
If
individuals
wish
to
use
older
devices
(or
cannot
upgrade
due
to
cost)
or
do
not
wish
to
upgrade
as
frequently,
it
will
reduce
the
amount
of
e-waste
that
enters
the
system.
If
something
doesn't
work,
it's
also
likely
to
result
in
visitors
suffering
a
wasted
effort,
potentially
leading
to
refused
access
to
your
service
(and
thereby
emitting
further
emissions).
Accessibility:
Incorporating
accessibility
into
early
prototypes
ensures
it
remains
a
priority
throughout
the
lifecycle.
Broken
code
can
also
impact
assistive
technologies,
such
as
screen
readers,
and
how
they
describe
content
to
individuals
with
visual
disabilities.
Semantic
code
can
help
to
deliver
an
equal,
error-free
experience
to
all.
Conversion:
Delivering
products
and
services
that
last
longer
and
enjoy
longer-lasting
compatibility
can
increase
conversion
rates,
due
to
the
lower
abandonment
rates
and
a
broader
audience
that
is
able
to
use
a
barrier-free
version
of
the
product
or
service.
Economic:
Saving
time
and
improving
quality
results
in
cost
reductions,
because
increased
stability
reduces
the
need
for
refactoring.
Users
benefit
from
greater
trust
and
potentially
lower
costs
and
maintenance
fees
as
upgrades
may
not
be
required
as
frequently.
Environment:
Avoiding
incompatibility
issues
can
significantly
reduce
e-waste,
with
planned
obsolescence
being
is
one
of
the
biggest
contributors
to
e-waste
worldwide.Extending
lifespans
and
improving
compatibility
within
your
service
plan
can
improve
sustainability
and
slow
the
upgrade
cycle
otherwise
driven
by
sluggish
digital
experiences.
Performance:
Deploying
incompatible
code
has
an
energy
cost.
When
code
is
non-standard,
deprecated
or
does
not
work
on
a
device,
it
can
take
additional
time
to
render
because
it
is
usually
not
optimized
for
the
environment.
This
puts
pressure
on
the
CPU
and
wastes
battery.
Using
modern
web
standards
will
help
your
service
run
reliably
in
modern
browsers.
Social
Equity:
Enhancing
compatibility
and
longevity
helps
to
reduce
the
digital
divide.
This
can
be
significant
in
relation
to
income
inequality,
infrastructure
robustness,
or
accessibility,
for
example.
Broader
support
can
therefore
open
your
work
to
new
markets,
or
extend
the
viability
of
existing
access.
Similarly,
because
progressive
web
applications
use
established
web
standards,
they
are
available
to
more
people
than
more
cost-prohibitive
closed
systems.
Sustainable
web
design
and
development
practices
at
the
front-end
and
back-end
often
intersect
with
best
practices,
unlocking
numerous
benefits
for
people
and
the
planet
alike.
Both
front-end
and
back-end
web
development
play
a
big
role
in
creating
a
sustainable
web.
Done
right,
the
result
is
code
that
runs
more
efficiently
and
transparently.
Products
are
better
able
to
meet
visitor
and
user
objectives,
fast,
while
reducing
the
burden
on
expensive
hardware
resources.
Sustainable
web
development
offers
scaling
and
wide-reaching
advantages.
Goals
include:
Optimize
code
for
accessibility,
performance,
security,
and
other
impact
targets.
Maximize
product
and
service
efficiency
to
reduce
hardware
load
and
requirements.
Add
and
adapt
technical
features
to
increase
digital
sustainability.
Benefits
include:
Sustainable
coding
practices
promote
faster,
more
efficient
code
that
is
easier
to
scale
and
maintain.
Reduced
system
resource
requirements
mean
potential
cost
savings
both
in
hardware
and
in
energy
use.
More
efficient
web
services
inevitably
translate
to
better
performance
and
technical
SEO
,
boosting
search
engine
visibility.
Appreciating
visitors'
time
and
resources
can
improve
user
experience
and
trust.
Plain
language
summary
of
Web
Development
Optimize
your
project
by
eliminating
unnecessary
or
duplicate
code.
Develop
your
project
to
sustainably
meet
the
needs
of
your
audience.
Assess
the
necessity
and
quality
of
third-party
services,
dependencies,
and
first-party
code.
Eliminate
incorrect
code,
blocking
events,
form
errors,
security
issues,
and
outdated
code.
Design
interfaces
to
be
responsive,
and
adaptable
to
different
devices
and
user
preferences.
Include
useful
files
that
expected
by
browsers,
search
engines,
and
other
services.
Use
the
latest
version
of
tools
and
software
and
make
use
existing
features
where
able.
3.1
Set
goals
based
on
potential
impact
considerations
Explicit
goals
that
impact
the
environment
and
performance
of
the
service,
for
example,
HTTP
requests,
or
the
amount
of
DOM
elements
that
need
to
be
rendered
are
both
set
and
met.
Because
the
payload
being
delivered
may
not
always
be
equal
in
terms
of
energy
intensity,
operators
of
websites
and
applications
must
ensure
that
consideration
is
given
for
the
energy
intensity
(or
unit
being
evaluated)
of
each
component.
For
example,
non-rendering
text
is
less
computational
than
CSS
,
which
in
turn
is
less
process-heavy
than
JavaScript,
which
is
less
resource-heavy
than
WebGL.
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Performance
is
a
key
part
of
the
sustainability
mindset
as
reductions
in
loading
times
can
have
a
considerable
impact
on
energy
loads
within
CPU
,
GPU
,
RAM
,
and
hard
drive
caching
(among
other
variables),
as
such
ensuring
a
performant
product
is
essential.
Conversion:
Page
speed
and
web
performance
are
confirmed
ranking
factors
when
it
comes
to
SEO
.
A
faster
digital
product
or
service
may
support
an
organization's
efforts
to
rank
higher
on
search
engines.
Combined
with
the
better
on-page
user
experience,
this
can
lead
to
improved
conversion
rates.
Environment:
Limiting
the
number
of
server
requests
and
the
DOM
size
lessens
the
negative
environmental
impact
of
a
product
or
service'
by
reducing
CPU
and
GPU
cycles
and
RAM
usage.
This
brings
down
energy
consumption,
and
reduces
the
need
to
recharge
portable
devices
as
frequently.
Performance:
Reducing
the
hardware
load
improves
overall
performance.
Devices
are
less
likely
to
be
overloaded
or
hit
their
limits
with
reduced
resources.
Remove
unnecessary
whitespace,
comments,
and
other
non-essential
characters
from
code
and
data
files
to
reduce
file
sizes
and
improve
loading
times.
This
applies
to
HTML
,
CSS
,
JavaScript,
JSON
,
SVG,
and
other
relevant
file
types.
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information
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Intent
Minifying
code
is
essential
for
creating
efficient,
performant,
and
sustainable
web
applications.
Smaller
codebases
translate
to
faster
load
times,
reduced
bandwidth
consumption,
and
easier
maintenance.
This
principle
applies
to
both
front-end
(client-side)
and
back-end
(server-side)
code,
though
the
specific
techniques
may
differ.
Code
should
not
be
minified
in
not-for-production
developer
visible
situations.
Conversion:
Faster
page
speeds
improve
user
experience
across
the
board.
This
makes
visitors
less
likely
to
abandon
their
journey
or
search
for
their
information
elsewhere.
Performance:
Less
data
transferred
means
reduced
loading
times.
Whitespace
itself
is
ignored
by
rendering
engines,
meaning
the
client-side
impact
is
minimal.
However,
reducing
data
transfer
has
a
positive
impact.
You
can
find
details
about
complying
with
[
GRI
]
through
the
body
behind
the
standard.
GRI
301:
Materials
Low
GRI
302:
Energy
Low
GRI
303:
Water
Low
GRI
305:
Emissions
Low
Example
!function(e,t){"use
strict";"object"==typeof
module&&"object"==typeof
module.exports?module.exports=e.document?t(e,!0):function(e){if(!e.document)throw
new
Error("jQuery
requires
a
window
with
a
document");return
t(e)}:t(e)}("undefined"!=typeof
window?window:this,function(g,e){"use
strict";var
t=[],r=Object.getPrototypeOf,s=t.slice,v=t.flat?function(e){return
t.flat.call(e)}:function(e){return
t.concat.apply([],e)},u=t.push,i=t.indexOf
Tags
CSS
,
HTML
,
JavaScript,
Performance
3.3
Modularize
bandwidth-heavy
components
within
projects
Break
down
bandwidth-heavy
components,
front-end
and
back-end
into
smaller,
modular
segments
that
can
be
loaded
only
when
required.
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information
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Intent
This
approach
is
applicable
across
various
programming
languages
and
platforms,
both
client-side
and
server-side.
By
modularizing
code
and
assets,
you
can
ensure
faster
load
times,
better
resource
management,
reduce
redundancy,
and
improved
scalability
for
your
application.
Additionally,
reducing
unnecessary
data
transfer
and
optimizing
load
times
can
contribute
to
more
energy-efficient
operations,
helping
to
lower
the
environmental
impact,
improve
the
UX
of
your
web
application
or
service.
Conversion:
Modularizing
code
can
accelerate
performance,
improving
user
experience
while
reducing
the
chance
of
abandonment.
This
is
especially
impact
for
users
of
low-resource
devices,
such
as
handhelds.
Economic:
Reducing
the
size
of
large
files
will
reduce
bandwidth
expenses
for
service
providers.
Performance:
Using
smaller,
modular
components
allows
for
more
effective
caching
of
commonly
those
reused
components,
while
loading
functions
only
when
required
reduces
the
payload.
Unused
portions
of
a
larger
resource
will
not
be
downloaded,
which
can
have
a
considerable
impact.
Identify
and
eliminate
unused
and
dead
code
within
CSS
and
JavaScript.
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information
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criteria.
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is
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Intent
Often
when
coding,
projects
can
accumulate
clutter
and
functions
that
are
no
longer
used
(due
to
newer,
more
effective
features
being
developed).
By
utilizing
tree
shaking
techniques,
all
the
"dead
wood"
will
be
automatically
dropped
upon
compilation,
reducing
a
file's
size.
Performance:
Reducing
downloaded
code
that
otherwise
offers
no
benefit
to
visitors
frees
up
cache
and
RAM
resources
on
their
devices,
while
saving
time.
Remove
or
simplify
(through
rewriting
for
performance)
your
code
to
focus
on
essential
features
and
have
a
cleaner,
less
redundant
product
(and
codebase).
Improve
(iterate)
an
existing
creation
rather
than
constantly
redeveloping
and
redesigning
products
from
scratch
(duplication
of
coding
effort)
if
possible
to
reduce
visitor
learning
burden
and
developer
impact.
Within
CSS
and
JavaScript,
use
an
organizing
methodology
and
systems
like
DRY
and
WET
to
optimize
the
arrangement
and
output
of
your
source
code.
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information
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Intent
Redundancy
is
the
enemy
of
sustainability.
Having
systems
in
place
to
ensure
that
everyone
can
work
from
established
patterns,
the
website
or
application
remains
clean
and
easy
to
use,
and
iteration
over
redesign
is
firmly
in
the
mindset
that
will
help
promote
sustainable
practices.
It's
also
worth
being
wary
of
abstracting
code
too
early
(see
AHA
methodology)
or
incorrectly,
as
while
good
abstractions
can
be
more
efficient,
poor
ones
can
waste
effort
and
introduce
complexity,
bloat,
and
bugs
to
your
codebase
which
can
lead
to
emissions.
Accessibility:
Following
naming
conventions
used
in
methodologies
can
be
easier
for
developers
with
accessibility
needs
to
follow
and
use
compared
to
generic
selector
identifiers.
Economic:
Using
an
optimized
and
reusable
codebase
can
enhance
productivity
and
code
quality
leading
to
a
better
return
on
investment.
Environment:
Integrating
certain
methodologies
can
add
code
to
your
markup,
but
they
also
improve
maintainability.
This
reduces
development
time
at
scale,
and
could
reduce
energy
consumption
as
developers
optimized
workflows
will
reduce
the
time
and
energy
spent
on
tasks.
Performance:
Avoiding
repetitive
code
reduces
waste
in
markup,
which
reduces
the
time
it
takes
to
download
site
data.
This
also
reduces
server-side
impact.
Third-party
services
(including
plugins,
widgets,
feeds,
maps,
carousels,
etc)
have
been
assessed
as
early
in
the
ideation
or
creation
process
as
possible
and
as
few
of
them
are
used
as
possible
to
reduce
the
product
or
service's
overall
ecological
impact,
including
Scope
3
emissions.
Third-party
content
(including
plugins,
widgets,
feeds,
maps,
carousels,
chat
widgets,
etc)
that
loads
or
requests
resources
or
functionality
from
a
location
outside
of
the
primary
location,
should
be
placed
behind
a
click-to-load
delay
screen
(using
the
"import
on
interaction"
pattern),
while
alternatives
are
offered,
for
instance
a
link
to
a
contact
form
as
an
alternative
for
a
chat
widget.
Your
own
clickable
icons
and
widgets
have
been
created,
rather
than
relying
on
third-party
services
to
host
or
allow
embedding
within
your
product
or
service.
Third-party
products,
services,
libraries,
and
frameworks
are
often
a
source
of
sustainability
issues
that
cannot
be
controlled
or
managed
by
the
first-party
provider
of
a
service.
While
many
do
provide
benefits
to
a
website,
the
need
to
justify
their
inclusion
must
be
made
not
only
by
those
creating
the
product
or
service
but
also
be
able
to
be
controlled
by
the
consumer.
As
showcased
with
cookies,
websites
or
applications
can
provide
a
similar
mechanism
of
disabling
or
refusing
non-first-party
features
(with
explanations
of
their
purpose)
-
unless
such
features
can
be
proven
as
critical
for
functionality.
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information
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Intent
Whether
advertising,
chatbots,
maps,
or
other
tooling;
outsourcing
your
service
to
a
third-party
provider
may
be
potentially
useful
in
certain
scenarios
in
reducing
design
or
development
time
and
redundancy
(which
can
be
a
win
for
sustainability).
Third-party
services,
however,
come
with
issues,
such
as
the
lack
of
control
over
emissions,
and
they
often
can
potentially
suffer
from
latency
and
large
file
sizes
which
may
not
exist
if
you
self-hosted
or
created
the
material.
Environment:
Replacing
heavy
tooling
and
third-party
services
with
lightweight
tooling
reduces
visitor
bandwidth
usage
and
compute
impact.
It
does
require
learning
a
new
way
of
doing
things
or
reducing
the
visibility
of
impactful
features
until
they
are
requested.
It
can
significantly
reduce
a
page's
overall
'environmental
impact,
including
the
data
you
have
no
control
over.
This
is
especially
relevant
when
calculating
Scope
3
emissions.
Performance:
Self-hosting
fully
self-contained
services,
features,
and
content
are
more
performant
by
design.
They
avoid
additional
server
and
rendering
requests
or
other
complications
associated
with
third-party
content.
You
can
choose
to
only
include
the
required
features
,
further
reducing
overall
bandwidth
usage
and
associated
emissions.
Privacy:
Choosing
not
to
embed
and
automatically
load
third-party
content
may
be
perceived
as
a
privacy
benefit
by
privacy-conscious
visitors,
because
this
reduces
opportunities
for
their
visitor
data
to
be
exploited.
Remove
optional
HTML
tags,
attribute
quotes,
and
default
attributes
only
when
they
do
not
negatively
impact
functionality,
accessibility,
or
readability.
Retain
them
when
they
enhance
accessibility,
maintain
clarity
(without
compromising
on
performance),
or
ensure
consistent
browser
rendering.
Prefer
using
standard
HTML
elements
and
attributes.
Only
use
custom
elements
or
Web
Components
if
you
cannot
utilize
native
HTML
elements
or
if
you
need
tightly
regulated
control
over
the
implementation
of
design
system
components..
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information
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HTML
semantics
are
important.
They
don't
just
play
a
key
role
in
making
the
Web
look
the
way
it
does,
they
have
a
function
in
accessibility,
SEO
,
and
even
in
sustainability.
Ensuring
that
you
markup
your
content
correctly
and
avoid
cluttering
your
markup
wastefully
will
reduce
emissions.
Accessibility:
Applying
semantic
approaches
means
your
content
will
be
easier
to
navigate
via
assistive
technologies
and
keyboard.
Many
tags
phave
native
semantics,
reducing
the
need
for
additional
tagging.
This
can
also
help
technologies
to
better
understand
your
content.
better.
Conversion:
Ensuring
your
code
is
efficient
and
works
reduces
the
risk
of
broken
features
and
visitors
giving
up.
Economic:
Conforming
to
accessibility
legislation
and
regulations
avoid
lawsuits
and
fines.
Environment:
Following
standards
ensures
users
have
a
coherent
experience
-
reducing
bugs,
saving
time
spent
fixing
bugs,
and
avoiding
wasted
resources.
Bloated
markup
can
otherwise
lead
to
waste
data,
while
broken
markup
can
even
trigger
memory
leaks.
Performance:
Clean,
modern
code
renders
better
than
deprecated
or
poorly
maintained
code.
While
Web
Components
do
outperform
framework
components,
they
cannot
outperform
the
native
elements
they
are
built
on.
If
external
resources
are
required
on
load,
their
priorities
(delivery
route)
are
set
correctly.
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information
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criteria.
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is
non-normative.
Intent
The
ability
to
work
around
render-blocking
issues
is
a
great
addition
to
the
web.
From
deferring
code,
to
lazy
loading,
to
asynchronous
loading,
each
has
its
use
case
and
each
can
have
the
potential
to
reduce
or
give
performance
benefits
to
a
website
or
application.
Economic:
If
data
is
not
loaded
unless
needed,
you
will
reduce
your
server's
bandwidth
use.
Environment:
Lazy
loading
videos
and
images
so
that
they
are
only
loaded
once
required
by
the
visitor.
This
reduces
transferred
data
and
the
required
processing
power.
Performance:
Allowing
text
to
render
first
make
the
user
feel
that
everything
is
loading
faster
while,
as
the
remaining
content
loads
in
the
background
or
on
demand.
Accessibility
and
usability
aids
are
provided
to
find
content,
such
as
skip
links
and
signposts.
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Intent
Helping
visitors
avoid
wasting
their
time
can
reduce
the
number
of
emissions
from
time
spent
in
front
of
a
screen.
As
such,
by
using
existing
technologies
like
metadata,
robots.txt
files,
and
accessibility-friendly
aids
within
the
page,
improvements
to
the
experience
can
be
made.
Accessibility:
Including
skip
links
and
other
accessibility
aids
can
accelerate
the
user
journey,
reducing
system
resources
required
and
allowing
them
to
find
the
content
they
need.
Conversion:
Providing
clearly
navigable
structures
and
sitemaps
ensure
search
engines
are
better
able
to
index
content.
Economic:
Enabling
quicker
visits
that
complete
the
visitor's
objective
can
help
to
encourage
return
visits.
Environment:
Reducing
the
time
people
spend
searching
for
the
information
they
want
and
aiding
them
on
their
journey
will
reduce
energy
use,
including
battery
drain.
Social
Equity:
Allowing
users
to
achieve
objectives
faster
reduces
resource
consumption
while
potentially
enhancing
visitor
health
and
well-being.
Required
elements
are
clearly
identified
and
labeled
(for
the
benefit
of
voice
tools
such
as
screen
readers
and
virtual
assistants),
and
optional
elements
(if
unnecessary)
removed.
Always
allow
the
pasting
of
content
(including
passwords)
from
external
sources.
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information
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criteria.
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is
non-normative.
Intent
Entering
information
on
a
page
can
lead
to
problems.
If
a
visitor
makes
a
mistake
along
the
way,
it
makes
good
sense
to
have
systems
in
place
to
guide
them
through
resolving
the
typos,
confusion,
and
glitches
that
can
occur
which
lead
to
abandonment
and
extra
emissions
through
wasted
device
usage.
Economic:
Fixing
issues
immediately
and
keeping
people
in
the
process
can
help
to
prevent
abandonment.
Performance:
Enabling
visitors
to
fill
in
forms
more
efficiently
and
avoid
navigating
back
to
where
they
were
or
refilling
data
on
forms
can
increase
the
speed
of
necessary
form
filing
and
reduce
errors
in
completion.
Security:
Allowing
people
to
correct
input
errors,
verify
their
input
prior
to
submission,
and
identifying
errors
early
in
the
process
can
help
to
prevent
costly
data
protection
mistakes.
Include
necessary
meta
tag
references
that
search
engines
and
social
networks
recognize,
using
a
recognized
name
scheme
such
as
Dublin
Core
Metadata
Initiative
(
DCMI
),
Friend
Of
A
Friend
(
FOAF
),
or
RDFa
.
Use
Microdata,
Structured
Data
(Schema),
or
Microformats
in
content
for
which
a
widely
used
structured
data
format
exists.
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information
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success
criteria.
This
section
is
non-normative.
Intent
Search
engines
and
social
networks
make
use
of
the
content
within
a
website,
by
ensuring
that
your
metadata
is
correctly
marked
up,
you
can
reduce
emissions
by
improving
way-finding.
Economic:
Improving
metadata
can
make
it
easier
for
search
engines,
social
networks,
or
other
platforms
to
present
your
content
appropriately.
This
can
lead
to
better
search
engine
visibility,
more
visitors,
and
potentially
better
conversion.
Performance:
Providing
third-party
tools
and
search
engines
with
the
information
they
need
can
direct
people
more
quickly
to
the
content
they
need.
Transparency:
Metadata
ensures
clients
find
the
correct
content
fast.
If
users
only
require
something
basic,
such
as
contact
details,
they
may
not
even
have
to
view
the
content
directly
-
saving
bandwidth.
Apply
the
monochrome,
prefers-contrast,
prefers-color-scheme,
prefers-reduced-data,
prefers-reduced-transparency,
and
prefers-reduced-motion
CSS
preference
queries
if
they
will
benefit
your
website
or
application.
Use
the
print
and
scripting
CSS
media
queries
if
they
will
improve
the
sustainability
of
your
website.
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information
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Intent
Sustainability
benefits
can
be
generated
in
numerous
ways,
by
making
sure
that
your
website
adheres
to
the
requests
made
by
a
browser
for
specific
conditions
to
be
taken
into
account
(such
as
CSS
media
and
preference
queries),
you
can
unlock
benefits
for
the
visitor,
and
as
a
by-product
reduce
your
emissions.
It's
worth
noting
that
the
introduction
of
user
preferences
and
APIs
has
increased
the
risk
of
visitor
fingerprinting
and
privacy
issues.
Accessibility:
Having
a
high
contrast
version
of
a
site
will
reduce
barriers
to
entry
and
time
wasted
for
visually
impaired
visitors.
Reduced
motion
can
also
accommodate
other
accessibility
requirements.
Conversion:
Delivering
better
user
experience
by
meeting
their
preferences
can
improve
conversion
and
encourage
repeat
visits.
Economic:
Using
print
media
queries
within
stylesheets
can
reduce
visitors'
ink
use
and
paper
costs.
Environment:
Accommodating
dark
mode
when
preferred
will
always
be
more
energy
efficient
on
OLED
devices.
Similarly,
animation
and
media
have
a
significant
impact
on
CPU
and
GPU
usage,
so
respecting
a
prefers
reduced
motion
query
will
reduce
energy
consumption.
The
presence
of
a
monochrome
preference
query
could
encourage
greater
adoption
of
energy-efficient
e-ink
devices.
A
sustainability-optimized
print
stylesheet
can
save
both
paper
and
ink
output.
Performance:
Allowing
visitors
to
access
a
reduced-data
version
of
a
site
could
significantly
reduce
the
data
transferred
and
the
resulting
carbon
footprint.
This
can
improve
performance
and
reduce
costs
for
individuals
on
a
metered
data
plan.
Detecting
if
scripting
is
disabled
and
offering
alternative
content
may
save
wasted
effort
and
improve
the
performance
of
a
project.
Social
Equity:
Meeting
visitor
preferences
is
a
positive
shift:
You
aren't
telling
your
visitors
how
they
should
'experience
your
content,
but
following
your
visitors'
preferences
or
a
device'
capabilities
and
the
priority
of
constituencies.
Allow
a
website
or
app
to
work
and
adapt
seamlessly
across
a
variety
of
devices
and
screen
sizes,
including
mobile,
desktop,
smart
TVs,
and
other
emerging
platforms.
Ensures
that
content
and
functionality
are
accessible
and
optimized
on
both
smaller
mobile
screens
and
larger
displays
without
limiting
accessibility,
usability
or
design
on
any
specific
device
type.
It
is
essential
to
implement
robust
fallback
strategies
to
ensure
that
the
website
or
application
will
not
fail
if
it
encounters
unsupported
technologies.
Regardless
of
the
approach
or
combination
of
approaches
used,
such
as
Adaptive
Design,
Mobile-First
Design,
or
Dynamic
Serving,
it's
essential
to
ensure
overall
sustainability
through
progressive
enhancement.
To
maximize
the
use
of
renewable
energy,
adapt
your
website
or
service
to
electricity
availability
using
carbon-aware
design
techniques.
This
should
include
using
situational
design
to
reduce
the
codebase
disable
non-essential
functionality
during
high-intensity
periods
or
adapting
the
user-interface
to
perform
better
in
situations
where
scaling
hardware
resources
can
be
avoided
to
reduce
emissions.
It
can
also
include
designing
algorithms
that
can
auto-disable
features
based
on
set
thresholds.
Support
other
indirect
methods
of
interaction
such
as
voice
(speech),
code
(
QR
,
etc),
reader
view
(browser,
application,
or
RSS
),
or
connected
technology
(watch,
appliance,
transport,
etc).
Additional
information
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additional
information
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guideline
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criteria.
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section
is
non-normative.
Intent
Visitors
approach
our
products
and
services
on
a
wide
variety
of
devices
these
days.
Ensuring
that
your
device
works
on
the
widest
range
of
devices
and
differing
screen
resolutions
ensures
that
you
will
have
a
compatible
website
or
application.
A
Device-Adaptable
approach
goal
is
to
provide
a
consistent,
adaptable
experience
across
a
full
range
of
devices
by
considering
all
screen
sizes
and
resolutions
from
the
start,
rather
than
primarily
focusing
on
mobile
scaling
upward.
Accessibility:
Incorporating
large,
touch-friendly
buttons,
simplified
navigation
menus,
and
clear
readable
fonts
on
your
mobile
websites
can
make
it
easier
for
individuals
with
visual
or
motor
impairments
to
interact
with
your
content.
A
device-adaptable
strategy
that
considers
the
limitations
of
each
approach
helps
to
maximize
accessibility
and
usability
across
all
devices,
enhancing
accessibility
and
optimizing
experience.
Conversion:
Broadening
the
compatibility
of
your
products
and
services
can
equally
broaden
their
appeal
and
use,
even
in
scenarios
you
may
not
have
originally
envisaged.
Economic:
Ensuring
your
website
or
application
works
well
on
desktop
devices,
smartphones,
and
other
resolutions
alike
can
provide
a
financial
benefit
by
enabling
individuals
to
make
purchases
wherever
and
whenever
it
suits
them.
Social
Equity:
Ensuring
content
works
well
on
older
and
low-powered
devices
is
important,
as
these
are
more
frequently
used
in
developing
nations.
Apply
potential
energy-reducing
APIs
(such
as
Battery
Status,
Compression
Streams,
Page
Visibility,
and
Vibration)
if
they
can
improve
the
eco-efficiency
of
your
website
or
application.
When
using
an
API
,
make
sure
you
only
call
it
when
necessary.
On
the
other
side,
make
sure
no
unrequired
data
is
sent
by
the
API
.
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information
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Intent
When
new
best
practices
or
if
beneficial
scripting
guidance
exists
that
will
improve
the
visitor
experience,
following
it
should
be
of
the
highest
priority
(only
using
scripts
ethically
should
be
promoted).
Conversion:
Creating
fallbacks
for
technology
that
might
fail
can
'enable
sales
you'd
otherwise
miss
out
on.
Economic:
Providing
easier,
reliable
access
in
more
situations
allows
you
to
sell
to
more
people.
Environment:
Reducing
unnecessary
visual
effects
-
such
as
animations
-
when
a
page
is
not
visible,
helps
to
prevent
wasted
processing
in
background
tabs.
This
can
potentially
help
visitors
who
leave
multiple
tabs
open
conserve
battery.
Performance:
Using
low-impact
scripting
can
reduce
heavy
codebase
sizes.
Providing
fallbacks
for
unavailable
JavaScript
ensures
older
or
less
capable
devices
can
still
access
your
content.
Privacy:
Allowing
script-free
visitors
to
easily
access
your
content
can
protect
the
privacy
of
visitors
with
increased
privacy
needs.
You
can
find
details
about
complying
with
[
GRI
]
through
the
body
behind
the
standard.
GRI
301:
Materials
High
GRI
302:
Energy
High
GRI
303:
Water
High
GRI
305:
Emissions
High
Example
const audio = document.querySelector("audio");
// Handle page visibility change:
// - If the page is hidden, pause the video
// - If the page is shown, play the video
document.addEventListener("visibilitychange", () => {
if (document.hidden) {
audio.pause();
} else {
audio.play();
}
});
Check
the
code
for
vulnerabilities,
exploits,
header
issues,
and
code
injection.
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information
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Intent
The
dangers
of
scripting
are
well
known,
and
vulnerabilities
are
discovered
with
increasing
regularity.
As
such,
it's
of
ethical
benefit
for
authors
to
ensure
all
code
used
regularly
passes
security
processes.
Economic:
Preventing
security
issues
ahead
of
time
c
protects
you
and
your
visitors
from
financial
crime.
Environment:
Securing
your
project
against
threats
and
closing
vulnerabilities
makes
them
a
less
likely
target
for
individuals
who
might
exploit
them,
consuming
vast
amounts
of
data
in
the
process.
Performance:
Protecting
your
project
against
breaches
reduces
your
risk
of
large
amounts
of
data
being
stolen,
corrupted,
or
destroyed.
Security:
Maintaining
security
helps
to
maintain
trust
and
prevent
personal
information
from
being
exposed
and
exploited.
Prevent
developers
from
downloading
and
installing
JavaScript
libraries
to
run
locally
(client-side)
when
they
are
not
needed
by
checking
for
unused
dependencies
and
uninstalling
those
that
aren't
needed
and
removing
them
from
your
package.json
file.
Only
use
libraries
where
necessary
as
this
will
reduce
the
amount
of
JavaScript
that
has
to
be
downloaded
and
parsed
by
the
browser.
Consider
whether
you
can
use
a
native
JavaScript
API
instead.
Check
the
package
size,
and
whether
individual
modules
can
be
installed
and
imported
rather
than
the
whole
library.
Regularly
check
dependencies
and
keep
them
up-to-date.
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information
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Intent
While
JavaScript
may
not
cause
the
most
website
bloat,
it
can
cause
very
high
emissions
in
terms
of
CPU
load
due
to
the
rendering
process,
thereby
it
makes
sense
to
consider
the
use
of
dependencies
and
third-party
code
carefully.
Include
the
favicon.ico,
robots.txt,
opensearch.xml,
site.webmanifest,
and
sitemap.xml
documents.
Additionally,
ensure
that
any
such
files
defined
in
future
web
standards
or
specifications
are
included.
Include
beneficial
files
such
as
ads.txt,
carbon.txt,
humans.txt,
security.txt.
Additionally,
ensure
that
any
such
files
defined
in
future
web
standards
or
specifications
are
included.
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information
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section
is
non-normative.
Intent
Websites
should
include
a
range
of
expected
and
standard
beneficial
files
to
improve
search
engine
optimization,
user
experience,
transparency,
and
overall
site
health.
Search
engines
and
browsers
regularly
request
these
files
by
default.
If
they
don't
exist,
this
leads
to
unnecessary
requests,
potential
errors,
and
increased
emissions.
Including
these
files
avoids
these
issues
while
also
providing
SEO
,
user
experience,
and
other
benefits.
They
each
have
a
low
carbon
footprint,
so
while
they
do
create
emissions,
it's
worth
including
them
for
the
benefits
they
provide.
Accessibility:
Integrating
expected
files
enables
the
browser''s
default
search
box
to
search
a
service,
replacing
any
custom
solution.
This
can
increase
accessibility
as
it
encourages
the
use
of
a
browser-native
component
and/or
keyboard
shortcuts,
which
can
often
better
meet
accessibility
requirements.
Conversion:
Configuring
robots.txt
appropriately
can
help
to
ensure
content
is
correctly
indexed
and
users
are
better
guided
to
appropriate
content
on
your
project.
Economic:
Including
robots.txt
and
sitemap
files
helps
search
engines
to
discover
and
index
your
website.
This
can
lead
to
more
visitors
and
potentially
more
customers.
The
ads.txt
file
may
reduce
advertising
fraud
and
could
similarly
benefit
your
business.
Environment:
Providing
files
expected
by
search
engines
or
browsers
will
reduce
loading
errors
and
may
improve
efficiency
in
how
visitors
find
or
interact
with
a
site.
Plain
text
requires
no
rendering.
If
visitors
or
search
engines
are
able
to
find
these
files,
such
as
carbon.txt,
they
can
load
more
quickly
and
with
less
CPU
/
GPU
impact
than
any
formatted
webpage.
Performance:
Satisfying
requests
for
expected
files
improves
interactions
with
search
engines
or
browsers
requesting
them,
while
also
potentially
avoiding
additional
requests
once
they
are
discovered.
Plain
text
files
contain
no
links,
no
markup,
and
has
a
low
rendering
impact.
Including
details
such
as
site
credits
in
such
a
file
will
reduce
data
transfer
and
have
a
lower
rendering
footprint.
Transparency:
Providing
a
humans.txt
file
allows
you
to
credit
the
people
involved
in
the
creation
process,
while
security.txt
provides
critical
points
of
contact
if
an
issue
is
discovered.
Both
increase
transparency.
Avoid
the
use
of
deprecated,
proprietary,
or
outdated
formats
and
web
standards.
Always
adopt
up-to-date,
widely
recognized
standards
that
offer
equivalent
or
improved
functionality.
Such
code
may
be
used
to
meet
a
documented
customer
need
only
if
there
is
a
justifiable
benefit
that
cannot
otherwise
be
met
(such
as
compatibility,
accessibility,
or
emissions
reduction).
Also,
don't
serve
polyfills
to
modern
browsers.
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information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
web
is
full
of
outdated
or
deprecated
formats
and
web
standards,
and
proprietary
(non-standard
custom)
features
that
have
been
superseded.
By
adhering
to
up-to-date
and
widely
recognized
formats
and
web
standards,
developers
can
ensure
better
compatibility,
user
experience,
and
lower
environmental
impact.
Accessibility:
Using
modern
web
standards
helps
to
ensure
better
support
in
assistive
technologies.
Environment:
Avoiding
deprecated
standards
ensures
your
code
is
optimized
for
and
supported
by
modern
browsers,
ensuring
full
functionality
and
a
smooth
experience.
This
helps
to
reduce
browsing
time
and
associated
energy
use.
Performance:
Moving
on
from
deprecated
or
less
efficient
standards
increases
the
longevity
of
your
digital
product
or
service
and
reduces
the
need
for
a
carbon-intensive
redesign.
Security:
Keeping
up
with
modern
standards
reduces
the
risk
of
security
exploits.
Identify
the
requirements
and
from
this,
choose
the
implementation
of
the
product
or
service.
A
simpler
technological
implementation
may
use
more
human
resources
but
could
have
a
smaller
footprint.
A
prebuilt
solution
may
use
more
system
resources
(and
thereby
produce
more
emissions
upon
render)
but
have
a
faster
build-time
(emitting
less
carbon
during
development).
As
a
general
rule,
coding
from
scratch
is
the
best-performing
methodology
(though
if
an
existing
solution
is
actively
maintained,
it
may
be
better
optimized
than
what
you
could
produce).
Therefore,
use
native
components
and
file
systems
to
a
WYSIWYG
editor
or
heavy
framework,
and
be
considerate
of
the
impact
of
third-party
solutions.
If
choosing
a
code
generation
tool,
use
a
Static
Site
Generator
in
preference
to
a
bulky
content
management
system.
Because
SSGs
often
start
using
a
minimalist
content
entry
format
(like
markdown)
and
all
of
the
compilation
is
done
before
the
website
is
uploaded,
the
emissions
benefit
comes
from
the
server
not
having
to
place
as
much
effort
into
serving
pages
(as
they
are
static)
for
each
visitor.
In
the
case
of
a
CMS
,
the
dynamic
nature
of
a
site
will
involve
additional
computation
(server-side
processing)
and
bulkier
libraries.
Plugins,
extensions,
and
themes
have
been
carefully
reviewed
and
selected
to
maximize
interoperability,
accessibility,
and
performance.
They
are
regularly
audited
over
time
to
ensure
continued
compatibility.
All
the
components
of
the
user-interface
are
the
subject
of
special
attention
in
terms
of
its
sustainability
impact
while
respecting
accessibility
and
the
performance
of
such
components.
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information
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success
criteria.
This
section
is
non-normative.
Intent
Every
product
or
service
is
different,
and
each
will
require
a
different
set
of
tooling
to
accomplish
the
most
sustainable
result.
Deciding
whether
to
go
with
a
bulky
framework,
Static
Site
Generator
(
SSG
),
or
a
Content
Management
System
(
CMS
)
takes
careful
planning
based
on
client
or
service
requirements.
Accessibility:
Making
assistive
technologies
a
core
part
of
project
specifications
from
the
very
start
and
throughout
a
product
or
service''s
lifecycle
improves
access
for
people
with
disabilities.
Economic:
Avoiding
tooling
at
risk
of
overburdening
user
experience
may
result
in
financial
savings,
especially
if
tooling
has
associated
maintenance
expenses,
licensing
fees,
or
subscription
costs.
Environment:
Evaluating
long-term
technology
implications
and
taking
the
time
to
ensure
they
are
optimized
and
efficiently
utilized
helps
a
team
measurably
reduce
the
environmental
impact
of
a
product
or
service.
Performance:
Reducing
complexity
in
your
infrastructure
will
increase
developer
productivity,
while
also
reducing
overhead.
This
further
reduces
emissions.
Privacy:
Prioritizing
security
and
user
privacy
helps
an
organization
better
comply
with
current
and
emerging
legislation.
Security:
Maintaining
a
software
product
and
restricting
your
use
of
third-party
solutions
to
the
essential
will
improve
overall
security.
Use
the
most
appropriate
programming
language
for
a
task.
Many
tools
and
programming
languages
are
optimized
for
performing
particular
tasks,
and
utilizing
those
most
appropriate
to
the
problem,
especially
if
there
is
a
reasonable
visitor
base
involved
justifies
the
time
and
effort,
as
long
as
it
doesn't
impact
PPP
factors
such
as
the
well-being
of
those
involved
or
become
too
cost
prohibitive.
Additional
information
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additional
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guideline
and
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success
criteria.
This
section
is
non-normative.
Intent
Languages
evolve
regularly,
and
it's
important
for
security
and
performance
reasons
to
keep
on
top
of
the
technology
stack
you
are
using.
It's
also
important
to
consider
whether
the
language
you
are
using
is
appropriate
or
optimized
for
the
task
you
wish
to
use
it
for.
Economic:
Using
the
latest
and
more
performant
language
version
can
help
hosting
companies
to
reduce
their
costs.
That
could
be
beneficial
for
the
company
and
customers
alike.
Environment:
Using
the
latest
language
version
can
improve
efficiency
and
reduce
data
center
energy
consumption.
Although
do
verify
that
benefits
are
worthwhile
before
major
build
upgrades.
Performance:
Updating
the
language
version
will
often
offer
performance
improvements.
Compiled
languages,
such
as
C
or
Rust,
can
have
greatly
reduced
execution
times
and
energy
usage
for
algorthims
compared
to
the
same
algorithms
written
in
interpreted
languages,
such
as
Python
or
JavaScript.
Security:
Maintaining
update
and
upgrade
schedules
is
good
for
security,
allowing
you
to
reduce
the
risk
of
security
vulnerabilities
in
older
versions.
Use
native
functions,
APIs
,
and
features
over
writing
your
own.
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information
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is
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Intent
Ensuring
that
your
code
is
free
of
redundancy
by
using
pre-existing
functionality
provided
by
the
web
browser
is
important
as
it
will
help
you
to
reduce
the
amount
of
time
wasted,
re-creating
the
same
components,
this
offers
obvious
sustainability
benefits
in
terms
of
time
in
front
of
the
screen.
Economic:
Using
existing
features
means
you
do
not
need
to
invest
more
time
in
'development
or
maintenance,
which
reduces
costs.
Environment:
Avoiding
repetition
of
pre-existing
features
improves
efficiency,
which
ultimately
will
reduce
redundancy,
development
time,
and
emissions
associated
with
building
the
product
or
service.
Performance:
Using
browser-native
functionality
and
features
allows
you
to
take
advantage
of
their
natural
optimization.
They
will
generally
load
faster
while
using
fewer
resources.
Custom
components
are
unlikely
to
beat
their
performance.
If
you
need
information
that
is
stored
in
a
database,
and
you
require
it
(or
it's
likely
to
be
requested)
more
than
once
in
your
code,
access
the
database
only
once,
and
store
the
data
locally
for
subsequent
processing.
Also,
avoid
reliance
on
framework
helpers
that
might
defer
filtering
to
later
on
in
the
process.
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information
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criteria.
This
section
is
non-normative.
Intent
Making
multiple
requests
whether
HTTP
or
within
a
database
has
a
carbon
cost
as
infrastructure
has
to
send
that
information
back
and
forth.
As
such,
managing
how
you
store
and
use
data
locally
for
a
visitor
will
help
reduce
wasted
cycles.
Economic:
Optimizing
the
codebase
to
avoid
pushing
multiple
additional
demands
to
the
server
reduces
bandwidth
overheads,
while
also
reducing
the
risk
of
stress
failures
and
lost
business.
Environment:
Filtering
out
unneeded
data
at
a
deeper
level
of
the
application
can
reduce
energy
usage,
as
it
reduces
the
processing
required
for
(de)serialization.
Performance:
Holding
the
data
locally
rather
than
remotely
eliminates
the
need
to
wait
for
additional
requests
to
process
the
query.
Relational
databases
and
other
specialist
data
stores
are
usually
heavily
optimized
for
data
filtering
and
retrieval.
Performing
transformations
at
this
level
of
the
application
creduces
processing
time
and
delivers
responses
faster.
Even
data
has
a
home.
Whether
you're
developing
tools,
processing
data,
maintaining
online
systems,
operating
websites
or
something
else
-
conscious
choices
in
this
area
can
have
an
enormous
impact.
Sustainable
or
green
web
hosting,
infrastructure,
and
systems
covers
the
energy
sources
our
data
centers
use,
but
it
ultimately
goes
much
further:
It'd
also
about
where
and
what
data
is
processed
or
stored
and
the
technologies
used.
Conscious
provisioning
choices
and
best
practices
can
improve
both
sustainability
and
operational
efficiency.
Goals
include:
Find
sustainable
providers
for
hosting,
CDNs
,
and
other
third-party
solutions.
Adjust
back-end
settings
to
ensure
proper
caching,
compression,
and
error
handling.
Ensure
your
processes
reflect
best
practices
to
maximize
efficiency
and
sustainability.
Benefits
include:
Efficient,
sustainable
hosting,
infrastructure,
and
systems
can
create
new
marketing
opportunities
for
your
business:
impressing
green-minded
or
privacy-driven
customers.
Similarly,
reducing
client
device
entry
requirements
may
allow
you
to
expand
your
services
to
include
those
using
less
advanced
client
devices.
Lower
abandonment
rates
thanks
to
optimized
code
on
both
the
client
and
server-side
means
fewer
errors,
less
downtime,
and
better
user
experience.
Gain
economic
benefits
in
the
form
of
reduced
hardware
investment
and/or
operational
expenses
and
lower
maintenance
costs
thanks
to
better
processes
and
appropriate
provisioning
of
resources.
Plain
language
summary
of
Hosting,
Infrastructure,
and
Systems
Pick
a
green
host,
on
the
appropriate
plan
for
your
needs
-
ready
to
scale
with
you,
and
in
the
right
location
for
you.
Optimize
your
files,
while
ensuring
appropriate
file-related
error
handling.
Automate
processes
and
services
where
able.
Manage
the
processing
and
storage
of
data
with
care.
To
assess
the
environmental
impacts
of
hosting
and
detect
overconsumption,
some
indicators
are
monitored:
energy
/
water
usage,
CPU
/
Memory
usage,
allocation
of
servers
and
CPU
cores,
etc.
These
indicators
are
used
to
calculate
metrics
directly
related
to
environmental
impacts,
such
as
Power
Usage
Effectiveness
(
PUE
),
Water
Usage
Effectiveness
(
WUE
),
and
Carbon
Usage
Effectiveness
(
CUE
).
They
are
displayed
to
visitors
for
transparency
and
monitoring
reasons.
If
possible
(to
reduce
redundancy)
the
ability
to
scale
packages
based
on
usage
requirements
is
made
available
(manually
or
automatically)
to
reduce
wasted
resources.
Equipment
is
managed
responsibly
by
keeping
it
as
long
as
possible,
using
it
as
efficiently
as
possible,
making
sure
it
is
certified,
and
purchasing
long-lifespan
products.
Electricity
comes
entirely
from
sources
with
the
lowest
possible
carbon
intensity
(ideally
generated
by
wind
or
solar
rather
than
from
non-renewable
sources).
For
example,
Renewable
Energy
Credits
(
RECs
)
can
help
verify
the
source,
or,
ideally,
prove
that
electricity
comes
directly
from
renewable
sources.
Remaining
emissions
are
compensated,
keeping
in
mind
that
the
priority
should
be
to
avoid
then
reduce
them
and
only
compensate
for
them
if
they
cannot
be
avoided.
Carbon
credits
may
not
be
sustainable,
therefore
the
effectiveness
of
an
offset
solution
must
be
verified,
shown
to
be
both
environmentally
viable
and
sustainable,
and
part
of
a
longer-term
Strategy
to
eliminate
emissions
entirely
from
a
chain,
benefitting
the
wider
ecosystem.
The
impact
of
domain
names
is
disclosed
by
registries
and
registrars,
and
registrants
consider
and
(where
possible)
mitigate
against
these
environmental
issues.
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information
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Intent
In
addition
to
reducing
the
environmental
impacts
of
a
website,
choose
a
hosting
service
that
mitigates
the
remaining
impacts.
There
are
both
hardware
and
software
variables
to
consider,
including
virtual
and
real
world
impacts
that
need
to
be
measured
(and
can
result
in
beneficial
outcomes
if
reduced).
Conversion:
In
cases
where
a
badge
or
link
about
sustainable
hosting
providers
appears
on
a
website,
visitors
concerned
about
the
issue
may
use
and
reuse
the
site
preferentially.
Environment:
Using
hosting
providers
that
operate
with
lower
emissions,
better
power
efficiency,
and
more
responsible
electronic
waste
management
reduces
negative
environmental
impacts
from
websites
and
products.
Social
Equity:
Hosting
providers
with
transparent
environmental
sustainability
are
minimizing
the
negative
impacts
on
their
local
communities.
Transparency:
Sharing
the
efficiency
and
renewable
energy
metrics
of
hosting
services
allows
the
public
to
verify
and
understand
sustainable
websites
and
products.
If
using
a
CMS
(or
SaaS
),
install
an
applicable
plugin
to
enable
on-the-fly
server-side
caching.
Otherwise,
use
the
provided
server
configuration
files
to
include
and
tweak
the
file-type
cache
expiration
using
expires
or
cache-control,
utilizing
tooling
where
appropriate
such
as
Memcached,
or
Varnish.
If
using
a
language
or
framework
that
generates
pages
on
request,
cache
responses
for
static
pages
so
that
they
can
be
reused
for
future
visitors.
Also
remember
to
cache
frequently
required
static
assets
at
the
client-side
where
possible
to
reduce
repeat
server
requests
using
bfcache,
Local
Storage,
and
other
available
browser
technologies.
Client-side
JavaScript
uses
a
combination
of
ServiceWorkers,
WebWorkers,
storage
Application
Programming
Interfaces
(
API
s),
or
cookies
(if
necessary)
to
streamline
the
user-journey.
For
example,
through
the
use
of
a
PWA
(Progressive
Web
Application)
to
ensure
that
an
offline
version
is
available
and
accessible
at
all
times
to
reduce
inequality
and
improve
accessibility.
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information
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Browser
caching
reduces
the
requirement
for
files
to
need
to
be
constantly
reloaded
from
the
server,
and
in
certain
situations,
it
can
even
allow
for
files
to
be
viewed
offline
(or
in
the
case
of
a
reverse
proxy,
send
immediate
recurring
requests
without
additional
calculation
or
computation
from
the
server).
As
such,
this
will
have
sustainability
and
performance
benefits
(for
instance
by
greatly
reducing
Time-To-First-Byte).
Economic:
Bandwidth
to
serve
visitors
cost
money
and
reducing
the
amount
of
data
transfer
saves
money.
Environment:
Caching
enables
websites
to
deliver
content
without
unnecessary
server
requests,
sparing
the
carbon
emissions
driven
by
networks
and
the
data
center.
Performance:
Enabling
browser
caching
can
reduce
page
reload
speeds
for
return
visitors
and
deliver
better
website
performance.
Social
Equity:
Optimizing
browser
caching
often
enables
visitors
to
view
content
when
their
network
connection
has
failed
or
when
they
must
use
a
low
quality
network.
If
using
a
CMS
(or
SaaS
),
install
an
applicable
plugin
to
enable
on-the-fly
server-side
compression,
such
as
Brotli
or
GZIP.
Otherwise,
use
the
provided
server
configuration
files
to
include
and
tweak
the
performance-related
features
to
the
requirements.
Compress
your
various
images,
fonts,
audio,
and
video;
by
reducing
the
quality
and
offering
different
resolutions
/
dimensions
(sizes)
before
uploading
to
a
server
or
content
management
system.
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Every
file
will
take
up
a
certain
amount
of
room
on
a
server's
hard
drive,
and
this
data
will
need
to
be
sent
across
the
wire
to
each
visitor.
Doing
so
will
consume
resources,
but
by
using
compression
algorithms
you
can
shrink
each
file
to
make
its
journey
less
impactful.
Environment:
Applying
compression
effectively
reduces
network
demand,
consequently
lowering
power
consumption
and
carbon
emissions.
Performance:
Reducing
data
transfer
volumes
and
data
consumption
delivers
faster
performance
to
all
visitors.
Social
Equity:
Decreasing
demand
on
networks
enables
visitors
with
slower
network
connections
to
enjoy
the
same
experience
and
performance
as
users
with
high
speed
networks.
Maintain
sites
by
ensuring
links
are
correct,
and
if
errors
occur,
provide
suitable
way-finding
within
optimized
pages
for
each
error
type
to
ensure
resources
can
be
identified
to
help
visitors
complete
the
task
they
started.
Redirect
websites,
subdomains,
and
pages
only
when
necessary.
Proactively
seek
broken
or
outdated
links
and
fix
them.
A
redirect
or
search
will
often
help
reduce
the
number
of
pages
a
visitor
needs
to
load.
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Intent
Navigation
errors
lead
to
mistakes,
which
lead
to
visitors
wasting
time
trying
to
resolve
them,
or
abandoning
a
website
altogether.
Anything
that
can
be
done
to
interject,
predict,
and
way-find
around
potential
problems
will
reduce
emissions
over
time.
Accessibility:
Error
pages
and
appropriate
redirects
matter
because
every
visitor
requires
appropriate
assistance
to
find
their
path.
Navigation
and
signage
that
successfully
support
individuals
with
cognitive
disabilities
to
find
their
path
deliver
the
best
design
for
all
visitors.
Conversion:
Visitors
who
find
their
way
out
of
an
error
quickly
have
a
faster
and
more
enjoyable
experience
that
encourages
return
visits.
Economic:
Every
page
load
costs
money,
so
minimizing
erroneous
page
loads
saves
money.
Environment:
When
visitors
load
fewer
pages
on
their
way
to
desired
content,
a
project
becomes
less
carbon
intensive.
Ensure
no
unused
environment
is
available,
balancing
the
cost
of
deploying
an
environment
with
the
cost
of
keeping
it
online
while
unused.
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Decommission
or
switch
off
additional
environments,
such
as
testing
/
QA
(Quality
Assurance)
/
re-production
and
other
such
environments
when
they
are
not
useful.
Economic:
Removing
unnecessary
environments
reduces
the
resources
that
must
be
provisioned.
This
reduces
infrastructure,
maintenance,
and
process
costs.
Environment:
Power
and
energy
resources
will
be
conserved
from
avoiding
utilizing
unnecessary
environments
and
lowering
carbon
emissions
will
result.
Social
Equity:
Scaling
back
the
usage
of
data
centers
reduces
the
need
for
new
facilities
that
may
bring
negative
community
impacts
and
strain
national
resources.
Every
recurring
task,
such
as
deployment,
testing,
or
compilation,
is
run
automatically,
as
recommended
by
continuous
integration
/
continuous
delivery
best
practices.
Automated
scaling
infrastructure
is
used
to
automatically
increase
the
capacity
of
the
web
server
and
buffering
/
throttling
is
implemented
to
respond
to
visitor
demand.
Web
browsing
from
bots
has
been
steadily
increasing
in
recent
years.
As
such,
it
is
a
growing
concern
for
security,
performance,
and
sustainability.
Use
security
tools
that
automatically
block
bad
actors
and
minimize
bad
behavior.
This
results
in
substantially
less
load
on
the
server,
fewer
logs,
less
data,
less
effect
due
to
compromise,
and
more.
The
result
of
compromised
websites
is
a
large
increase
in
HTTP
,
email,
and
other
traffic
as
malicious
code
attempts
to
infiltrate
other
resources
and
exfiltrate
data.
Compromised
websites
are
typically
identified
by
anomalous
patterned
behavior.
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Any
tasks,
especially
repetitive,
that
can
be
automated
should
be
automated
(compilation,
deployment,
tests,
etc.)
to
reduce
time
at
the
computer
being
wasted
by
people.
Economic:
Maximizing
the
number
of
tasks
carried
out
rapidly
by
machine
brings
down
maintenance
and
infrastructure
costs.
Environment:
Optimizing
workflows
can
reduce
the
amount
of
energy
used
during
peak
periods
where
it
may
be
most
costly
or
unsustainable
to
run.
Operations:
Automating
repetitive
tasks
allows
humans
to
focus
on
valuable,
novel,
and
creative
tasks
that
can
offer
greater
job
satisfaction
and
expand
skills.
Security:
Evading
unwanted
bots,
crawlers,
and
similar
visitors
protects
websites
from
harm
and
avoids
potential
downtime.
The
frequency
for
refresh
(of
both
the
cache,
locally
stored
data,
and
the
page)
is
defined
depending
on
visitor
needs.
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criteria.
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is
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Intent
Only
send
data
from
the
server
when
the
visitor
needs
it.
As
much
as
possible,
you
can
rely
on
client-side
or
server-side
cache
and
client-side
/
local
storage.
Rather
than
refreshing
data
on
a
given
frequency,
it
might
be
up
to
the
visitor
to
manually
ask
for
a
refresh.
Backups
of
system
and
user
data
are
both
incremental
and
secure.
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For
security
reasons
and
in
accordance
with
a
Service-Level
Agreement
(
SLA
),
it
is
often
recommended
to
duplicate
data
to
make
sure
it
remains
available
if
a
problem
occurs.
This
should
be
balanced
with
the
cost
of
such
duplication.
Not
all
data
is
critical
and,
rather
than
overcompensating
with
multiple
saves,
duplication
should
be
designed
with
efficiency
in
mind.
Economic:
Using
efficient
backup
processes
that
are
automated
and
include
only
incremental
changes
to
critical
data
results
in
less
storage
being
used,
reducing
costs.
Environment:
Designing
backups
as
efficiently
as
possible
minimizes
power
consumption
and
carbon
emissions
by
eliminating
excess
processes
and
storage.
Performance:
Ensuring
the
availability
of
critical
data
allows
continuation
or
speedier
resumption
of
service
when
problems
occur,
such
as
data
loss
or
outages.
Security:
Keeping
efficient,
stable,
and
well-protected
backups
is
good
practice,
meaning
work,
data,
and
business
value
are
not
irreparably
lost
during
a
data
breach.
The
communication
protocols
used
are
relevant
to
the
visitor's
needs
and
data
transferred.
Avoid
using
insecure
protocols
(
HTTP
,
FTP
),
and
prioritize
more
efficient
and
privacy-aware
data
routes
for
visitors
(
HTTPS
,
SSH
).
Modern
protocols
such
as
HTTP
/2
should
be
used
to
benefit
from
them
(multiplexing)
while
keeping
backward-compatibility
in
mind
for
older
devices.
When
creating
products
or
services
that
utilize
state
changes
(without
triggering
a
complete
refresh),
if
the
utilization
of
Event-Driven
Architecture
and
Microservices
will
be
more
environmentally
friendly
(based
on
the
PPP
variables
involved)
than
traditional
APIs
in
handling
the
server-side
workload
of
your
solution,
use
it.
Redundant
processing
should
be
avoided
wherever
possible.
When
processing
of
data
is
required,
whether
such
processing
and
/
or
delivery
should
occur
from
either
the
client
or
server-side
must
be
determined
based
on
efficiency,
performance,
and
sustainability
metrics
(before
implementation).
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Depending
on
carbon
intensity,
some
processes
and
communications
should
be
delayed
and
sometimes
batched.
Redundancy
should
be
avoided
wherever
possible.
This
could
also
be
a
way
to
reduce
the
workload
on
a
server
or
Virtual
Machine
(
VM
).
In
such
cases,
visitors
should
be
warned
that
the
process
is
asynchronous
and
notified
when
it
is
over.
Economic:
Improving
the
efficiency
of
data
processing
saves
money
due
to
energy
and
infrastructure
needs.
Environment:
Running
servers
for
less
time
reduces
carbon
emissions.
Performance:
Processing
data
in
energy
efficient
batches
can
reduce
thrashing
of
hardware
during
high-intensity
periods,
maintaining
performance
stability.
Social
Equity:
Reducing
data
processing
demand
means
the
resources
that
data
centres
demand,
and
can
place
a
strain
on
local
communities
can
also
be
reduced.
When
building
for
a
globally
distributed
audience,
use
a
CDN
to
store
and
serve
simple
read-only,
pre-generated
resources
in
a
fast
and
efficient
manner.
Although
they
definitely
can
increase
performance,
it
is
also
another
layer
of
infrastructure
that
needs
to
be
considered
for
sustainability.
A
hosting
provider
was
chosen
with
servers
located
close
to
the
visitor,
considering
that
if
you
only
serve
a
local
audience,
the
need
for
distributed
content
(
CDNs
)
that
duplicate
your
materials
globally
may
not
be
worthwhile.
Don't
use
the
service
to
host
dynamic
/
regularly
changing
resources
or
JavaScript
(unless
through
a
first-party
host)
as
due
to
cache
partitioning,
cross-origin
resource
sharing
(
CORS
),
and
other
browser
mechanics,
any
benefits
are
negated
by
weaker
performance,
the
inability
to
cache
or
interact,
and
the
potential
introduction
of
security
and
privacy
issues
to
be
introduced.
This
doesn't
affect
JSON
or
other
static
assets.
All
information
passed
between
the
layers
of
an
application
incurs
a
cost,
both
in
terms
of
data
transferred,
and
CPU
cycles
for
(de)serialization.
Wherever
possible,
data
transformations
must
be
performed
close
to
the
source
to
reduce
these
costs
and
avoid
processing
data
that
will
later
be
discarded.
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Edge
caching
and
CDN
delivery
can
help
optimize
the
sustainable
delivery
of
digital
services
by
optimizing
how
your
website's
traffic
is
transferred
over
the
internet.
Economic:
Using
a
CDN
may
save
money
because
their
data
transfer
rates
are
often
cheaper
than
hosting
providers.
Environment:
Using
a
CDN
to
host
content
closer
to
users
lowers
network-related
carbon
emissions
while
also
reducing
user
device
energy
use
because
they
can
load
content
more
quickly.
Performance:
Using
a
CDN
to
locate
content
closer
to
users
gives
them
faster
access
to
content.
Select
infrastructure
elements
with
the
lowest
requirements
tier,
meeting
your
service-level
agreements.
Avoid
over-provisioning
multi-datacenter,
multi-zone,
or
distributed
deployments
if
standalone
instances
meet
the
requirements.
Also
avoid
provisioning
infrastructure
that
will
be
under-utilized
by
provisioning
for
established
average
loads,
ensuring
reasonable
resource
utilization
and
autoscaling
occurs
as
needed.
Avoid
provisioning
for
peak
loads.
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Intent
Select
infrastructure
with
minimal
specifications
meeting
business
requirements
of
performance,
availability,
etc.
Environment:
Reducing
provisioned
resources
reduces
wasted
energy
and
water
costs,
even
when
resources
are
not
used
to
capacity.
Operations:
Keeping
a
closer
eye
on
actual
and
anticipated
use
allows
an
organisation
to
better
understand
its
own
functions
and
anticipate
future
needs.
Economic:
Avoiding
overprovisioning
means
avoiding
unnecessary
costs.
Ensure
long-term
assets,
especially
those
of
a
large
size,
are
made
available
for
download.
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Intent
Optimize
storage
of
data
according
to
what
is
most
important,
relevant,
and
required
in
service
to
visitors.
This
will
help
to
avoid
unnecessary
storage
of
data
that
may
not
be
useful
or
valuable,
which
will
reduce
required
infrastructure,
power,
and
data
transfer.
Websites
and
applications
can
be
designed
and
enhanced
for
better
sustainability.
This
requires
good
business
Strategy
and
product
management,
but
impact
can
be
had
at
any
level.
Anyone
who
owns,
manages,
or
operates
a
website
or
application
has
significant
capacity
to
improve
both
the
sustainability
footprint
and
handprint
of
their
organization.
Business
owners
and
other
C-level
executives
are
likely
to
be
the
main
people
responsible
for
the
most
impactful
strategic
decisions
an
organization
can
make.
But
all
individuals
working
online
can
still
make
a
big
difference.
Work
in
this
area
can
improve
the
sustainability
of
various
non-technical
considerations
that
stretch
beyond
or
affect
a
digital
product
or
service.
Goals
include:
Use
your
influence
to
ensure
projects
are
developed
more
sustainably,
at
scale,
across
organizations
of
different
sizes.
Raise
awareness
while
publicly
disclosing
and
reporting
on
your
efforts.
Support
your
organization
from
within
to
ensure
it
and
its
staff
are
better
able
to
meet
relevant
targets.
Benefits
include:
Proper
evaluation
and
reporting
make
it
easier
to
meet
compliance
targets,
apply
with
legislation,
and
avoid
the
risk
of
potential
lawsuits.
Transparency
about
your
sustainability
impact
can
improve
public
perception
of
your
company.
This
can
boost
customer
loyalty
and
staff
retention
alike
-
reducing
associated
costs.
Clear
policies
and
continuity
planning
build
trust
in
your
organization,
while
providing
the
opportunity
to
identify
quantifiable
risks
and
include
relevant
stakeholders.
Plain
language
summary
of
Business
Strategy
and
Product
Management
Plan,
create,
and
maintain
policies
and
statements
to
cover
sustainability
initiatives.
Appoint
someone
to
take
responsibility
for
sustainability.
Inform
and
train
others.
Make
efforts
to
understand
your
impact.
Set
goals
and
targets.
Report,
verify,
and
disclose
your
progress.
If
a
project
is
necessary,
document
its
evolution
and
manage
its
lifespan.
Share
benefits
with
your
workers.
Involve
all
relevant
stakeholders
in
the
decision-making
process.
Be
ethical
in
your
approach
to
sensitive
materials,
including
data,
or
emerging
technologies,
such
as
AI.
Be
an
inclusive
workplace.
Give
back
to
good
causes
and
support
open-source
initiatives
5.1
Have
an
ethical
and
sustainable
product
strategy
The
organization
has
published
a
publicly
available
Code
of
Ethics,
Product
Guidelines,
Sustainability,
or
PPP
Statement
that
includes
language
specific
to
digital
products,
services,
policies,
and
programs.
Achievements,
features,
compliance,
and
anything
beyond
the
scope
of
these
guidelines
are
published
within
a
sustainability
section
of
your
product
or
service.
Evidence
is
provided
by
the
organization
showing
how
it
effectively
governs
implemented
digital
sustainability,
climate
policies,
and
related
PPP
practices
over
time.
Training
decks
and
workshops
are
provided
by
the
organization
for
onboarding
new
team
members
on
how
it
implements
more
sustainable
product
strategies.
Your
methodology
has
been
documented
through
impact
storytelling,
documentation,
and
helping
individuals
make
more
informed
decisions
in
order
to
raise
awareness
with
your
visitors.
The
organization
can
show
how
it
powers
digital
products
and
services
with
renewable
energy.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Create
a
publicly
available
statement
in
an
easy-to-find
location
on
your
website
that
outlines
a
clear
commitment
to
prioritize
ethics
and
sustainability
PPP
standards
that
align
with
the
organization's
mission,
vision,
and
values
and
include
statements
specific
to
digital
products,
services,
policies,
and
programs.
This
should
be
done
while
actively
promoting
such
efforts
(with
evidence)
using
social
channels.
Economic:
Communicating
the
ways
you
can
share
the
economic
benefits
of
your
digital
work
raises
awareness
of
social
inequalities.
Similarly,
enabling
visitors
to
make
more
informed
decisions
can
ensure
your
project
is
more
financially
sustainable
overall.
Environment:
Establishing
clear
sustainability
statements
should
make
it
easier
to
align
organizational
policies
and
practices
with
measurable
metrics
and
support
goals.
Integrating
this
early
in
the
digital
product
strategy
can
improve
efficiency
and
reduce
environmental
impact.
Operations:
Establishing
ethical
and
sustainability
policies
can
help
to
ensure
product
teams
are
more
engaged
in
the
work
they're
doing.
Privacy:
Reducing
your
emissions
and
explaining
to
your
audience
how
you
aim
to
keep
to
your
sustainability
commitments
provides
the
opportunity
to
highlight
other
key
issues
of
interest
to
your
visitors,
such
as
privacy
and
security.
This
can
boost
visitor
trust
in
your
brand.
Social
Equity:
Highlighting
intersectional
social
issues
in
documentation,
storytelling,
and
marketing
materials
raises
awareness
of
problems
and
potential
solutions.
Transparency:
Maintaining
clear
and
public-facing
policies
helps
internal
and
external
stakeholders
to
better
understand
an
organization's
sustainability
commitments,
while
making
it
easier
to
report
on
the
impact
of
these
efforts.
An
ecological
referee
(with
specific
digital
expertise)
for
the
product
or
service
within
your
organization
has
been
assigned
and
empowered
with
the
tools
they
require
(resources,
budget,
time,
etc.)
to
achieve
their
stated
goals.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Having
someone
within
an
organization
who
represents
sustainability
as
a
core
agenda
makes
good
sense
due
to
the
accessibility,
performance,
financial,
and
other
benefits
that
can
occur
from
following
best
practices.
If
the
resources
are
available,
a
climate
Working
Group
with
willing
participants
could
also
be
established.
Accessibility:
Nominating
a
sustainability
representative
helps
the
organization
remove
barriers
to
access.
These
can
inherently
cost
bandwidth,
have
monetary
value,
and
carry
potential
legal
implications.
Environment:
Appointing
dedicated
sustainability
representatives
means
they
can
maintain
quality
assurance
and
guide
decisions
that
measurably
reduce
the
environmental
impact
of
your
digital
products
and
services.
Privacy:
Having
dedicated
sustainability
representatives
on
the
team
enables
them
to
maintain
intersectional
data
privacy
standards
and
watch
out
for
legal
compliance
issues
within
the
organization.
Social
Equity:
Ensuring
someone
on
the
team
is
dedicated
to
these
concerns
will
help
to
reduce
the
digital
divide
through
internal
awareness
raising
and
requesting
features
or
information
be
provided
to
support
those,
for
example
on
older
devices
or
in
low-bandwidth
areas.
All
project
stakeholders,
including
product
teams,
colleagues,
and
organizational
decision-makers
(managers
and
clients)
are
informed
about
and
trained
in
both
general
and
digital
climate
literacy,
including
your
business's
use
of
sustainable
technology.
Active
and
routine
training
is
delivered
where
possible
to
develop,
establish,
and
refresh
skills
in
sustainability.
This
can
be
undertaken
through
in-house
training,
courses,
workshops,
events,
webinars,
meetups,
or
other
ongoing
or
on-demand
methods
to
empower
your
team
to
deliver
on
sustainability
objectives.
Stakeholders
have
been
actively
encouraged
to
reduce
their
environmental
impact,
share
climate
and
sustainable
initiatives
and
ideas,
and
resources
on
sustainable
design,
best
practices,
and
concepts
are
provided
to
assist
with
this
task.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Businesses
should
not
only
reference
their
own
materials
showcasing
how
they
are
working
towards
becoming
sustainable
but
cite
existing
sustainability
best
practices
to
help
others
looking
to
make
similar
changes
within
their
own
work
or
personal
environments.
Environment:
Keeping
your
team
informed
and
educated
may
promote
systemic
change
in
the
way
they
build,
the
way
they
manage
their
work
and
technical
infrastructure,
and
even
the
way
they
do
business
or
live
their
day-to-day
lives
-
even
outside
the
workplace.
Operations:
Publishing
clear
sustainability
goals
and
sharing
resources
encourages
organizational
affected
parties
to
examine
their
own
current
status
quo
and
make
their
own
progress.
The
ecological
implications
of
visitor
choices
have
been
clearly
communicated
and
visitors
can
configure
settings
based
on
those
choices.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Allowing
the
visitor
to
take
action
to
reduce
their
emissions
is
key
to
helping
them
play
a
part
in
becoming
more
sustainable.
By
helping
them
identify
when
choices
they
make
could
have
an
environmental
impact
(and
by
how
much)
and
then
providing
them
with
the
tooling
choices
to
reduce
their
footprint,
you
can
empower
them
to
make
a
lasting
difference.
Conversion:
Communicating
the
impact
and
allowing
the
visitor
to
set
preferences
with
the
environmental
impact
in
mind
can
encourage
more
individuals
to
make
ecologically
friendly
choices
and
improve
your
image
among
ethical
consumers.
Environment:
Allowing
visitors
to
select
more
environmentally
friendly
settings
within
software
naturally
reduces
the
environmental
impact.
Performance:
Reducing
unnecessary
or
wasteful,
less
sustainable
behaviors
will
often
improve
performance
and
accessibility,
as
these
are
often
interlinked.
When
identifying
the
environmental
impact
of
your
product
or
service,
you
must
include
the
impact
(or
estimates
of)
of
any
tooling
used
to
create
the
product
or
service
along
with
any
third-party
solutions
utilized
in
the
pipeline.
While
not
created
by
you,
the
emissions
they
generate
from
production
to
maintenance
are
considered
integral
to
your
overall
solution.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Being
able
to
identify
key
issues
with
your
website
or
application
is
essential,
and
while
not
a
foolproof
method,
using
tooling
can
help
you
achieve
an
overall
idea
about
the
state
of
your
product
or
service's
environmental
state
(as
such
tools
can
do
for
accessibility).
Accessibility:
Auditing
for
accessibility
can
be
included
as
a
key
part
of
a
digital
Life-Cycle
Assessment
(
LCA
),
provided
the
key
parameters
are
defined
up
front
and
maintained
throughout
the
project
to
eliminate
barriers
to
access.
These
parameters
can
include
conformity
with
WCAG
guidance,
including
manual
checks.
Environment:
Conducting
a
rigorous
LCA
can
reveal
significant
opportunities
to
reduce
overall
environmental
impact
through
the
identification
and
elimination
of
variables
and
vectors
of
digital
emissions
such
as
water
and
e-waste.
Performance:
Including
a
detailed
overview
of
optimizations
in
your
LCA
provides
a
clear
direction
to
improve
sustainability
and
performance.
Social
Equity:
Including
intersectional
social
metrics
in
your
LCA
can
provide
an
opportunity
to
simultaneously
consider
and
work
on
issues
such
as
inequality,
which
also
affect
sustainability.
The
organization
has
defined
and
published
a
clear
set
of
sustainability
goals.
It
publicly
communicates
how
it
will
meet
these
goals,
including
which
performance
metrics
are
important
to
help
the
organization
and
its
various
stakeholders
thrive.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Define
sustainability
goals
for
the
organization
to
meet
and
incorporate
into
its
business
model.
Pair
each
goal
with
at
least
one
clear,
achievable
metric
or
Key
Performance
Indicator
(
KPI
).
Economic:
Aligning
with
existing
standards
or
frameworks
makes
it
easier
for
organizations
to
include
digital
impact
in
their
overall
sustainability
reporting.
Environment:
Setting,
measuring,
and
communicating
clear
sustainability
goals
aligns
an
organization's
impact
aspirations
with
ongoing
efforts
to
meet
these
goals.
Transparency:
Helping
affected
parties
such
as
employees,
clients,
and
partners
to
better
understand
how
the
organization
creates
shared
value
in
its
various
sustainability
policies
and
programs.
The
organization
maintains
its
certification
through
evolving
policies
and
practices
over
time.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Business
certifications
can
fill
the
gaps
left
by
incomplete
sustainability
legislation.
Ensuring
a
business
complies
with
third-party
certifications
will
help
verify
and
apply
an
objective
level
of
rigor
to
an
organization's
sustainability
efforts.
Economic:
Certifications,
vetted
for
conflicts
of
interest,
can
operationalize
sustainability
principles
and
verify
and
endorse
levels
of
social
and
environmental
performance,
accountability,
and
transparency.
Operations:
Obtaining
third-party
sustainability
certifications
can
make
it
easier
for
organizations
to
align
operational
practices
with
their
mission,
vision,
and
values,
and
communicate
this
to
their
affected
parties.
The
organization
has
dedicated
training
manuals,
workshops,
and
materials
that
outline
the
PPP
policies
and
practices
it
follows
and
how
to
implement
them.
While
managing
and
maintaining
these
materials
over
time,
adapting
them
as
new
policies
and
practices
arise.
The
organization
incentivizes
leadership,
teams,
and
stakeholders
to
make
progress
toward
the
goals
outlined
in
their
training,
including
time
for
sustainability
activities,
recognition
for
completion,
and
so
on.
The
organization
anticipates
and
maps
potential
negative
external
variables
on
the
service,
and
acts
to
minimize
their
overall
impact.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
has
clear
onboarding
and
training
processes
that
include
PPP
policies
and
practices
with
explicit
references
to
digital
sustainability
and
responsibility.
Ensure
that
onboarding
utilizes
a
"green
by
default"
process
and
avoids
being
an
opt-in
procedure.
This
applies
equally
at
an
organizational
level
and
to
visitors
and
consumers
of
your
products
and
services.
Economic:
Providing
sustainability
training
and
onboarding
practices
has
been
shown
to
lead
to
higher
retention
rates,
improved
performance,
and
improved
systems
for
maintaining
business
continuity.
The
organization
has
created
and
published
policies
and
practices
for
disclosing
the
social
and
environmental
impacts
of
its
products,
services,
policies,
and
programs
in
line
with
existing
reporting
standards
such
as
GRI
Performance,
SASB
,
etc.
The
organization
produces
a
publicly
available
impact
report
outlining
its
progress
against
previous
reports
on
social
and
environmental
goals
at
least
once
per
year.
The
organization
publicly
and
transparently
follows
existing
or
emerging
environmental
standards
and
legislative
policy
that
promotes
mandatory
disclosures
and
reporting
for
emissions.
This
is
done
alongside
other
social
and
environmental
criteria
in
its
impact
reporting,
maintaining
these
practices
over
time
for
future
reports.
The
organization
clearly
identifies
how
it
reduces
its
environmental
impact,
avoiding
double
accounting,
greenwashing,
excluded
data,
or
other
manipulative
techniques.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
discloses
and
reports
its
PPP
impact
on
at
least
an
annual
basis.
Conversion:
Demonstrating
transparency
through
regular
reporting
and
showing
measurable
improvement
over
time
can
increase
an
organization's
appeal
to
potential
employees,
partners,
potential
customers,
investors,
and
suppliers
who
perceive
shared
values
and
an
aligned
mission.
Economic:
Being
ahead
of
the
curve
affords
businesses
greater
resilience
in
the
face
of
more
rigorous
standards.
Environment:
Adopting
reporting
standards
ahead
of
schedule
provides
more
immediate
environmental
benefits,
and
allows
you
to
mitigate
environmental
issues
before
they
build
into
more
complex
or
long-lasting
ones.
The
organization
has
completed
(and
operationalized)
a
Theory
of
Change
process
with
requisite
documentation
to
identify
the
impact
it
hopes
to
create,
how
it
will
generate
revenue,
shared,
or
added
value
from
these
activities,
how
it
will
measure
results
based
on
desired
outcomes;
or
in
the
case
of
launched
projects,
is
generating
revenue,
actively
tracking
and
measuring
progress
against
any
desired
outcomes.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
An
Impact
Business
Model
enables
an
organization
to
incorporate
specific
impact
initiatives
into
one
or
more
business
models
for
generating
revenue,
often
making
them
"green
by
default"
and
folding
impact
initiatives
into
the
organization's
operating
system.
Moreover,
being
able
to
calculate
the
return
on
investment
in
terms
of
sustainability
your
product
or
service
will
bring
is
important
to
identifying
whether
it
poses
a
net-positive
or
net-negative
effect
on
the
environment.
Environment:
Business
models
focused
on
the
customer
and
the
wider
ecosystem
rather
than
just
financial
indicators
can
benefit
the
environment
such
as
through
reducing
overconsumption
of
resources
and
disencouraging
incentives
for
unethical
behavior,
leading
to
a
reduction
of
emissions.
Social
Equity:
Adding
social
indicators
(such
as
the
shared
value
within
digital
services)
can
reduce
negative
social
impacts
such
as
impoverishment
or
exploitation.
The
organization
appropriately
resources
products
over
time
via
staffing
and
budgeting
to
support
refactoring
code,
addressing
technical
debt,
new
product
features,
ongoing
testing,
and
product
or
service
maintenance
plans
to
continue
supporting
its
customers,
visitors,
and
other
stakeholders.
The
organization
has
both
identified
and
documented
Key
Failure
Indicators
(
KFIs
)
and
implements
resolutions
to
prevent
non-acceptable
sustainability
impacts
from
occurring.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
has
clearly
defined
governance
policies
around
how
it
manages
and
maintains
digital
products
and
services
over
time.
Economic:
Maintaining
performance
can
boost
customer
retention,
and
organizations
with
clear
product
maintenance
and
management
practices
tend
to
benefit
from
greater
resilience
in
the
face
of
digital
disruption.
Environment:
Implementing
product
management
and
maintenance
strategies
provides
another
opportunity
to
improve
climate
resilience
and
manage
and
reduce
emissions
over
time.
Performance:
Following
good
product
management
and
maintenance
strategies
means
affected
digital
products
and
services
benefit
from
better
security,
reduced
technical
debt,
and
improved
data
privacy.
The
organization
has
created
policies
and
practices
to
enable
continuous
improvement
and
has
resourced
the
organization
appropriately
to
support
these
efforts
over
time.
Agile
sprints
and
update
frequency
have
gone
through
a
review
process
to
ensure
project
teams
have
enough
time
to
conduct
user-research,
identify
technical
debt,
and
produce
quality
output.
A
track
record
of
continuous
improvement
(iteration)
usage
to
analyze
your
website
or
application
while
also
addressing
the
by-products
and
potential
consequences
of
ongoing
experimentation,
such
as
technical
debt,
product
performance,
emissions,
and
related
issues
is
clearly
visible.
Analytics
are
limited
to
only
necessary
features
to
aid
with
decision-making,
encouraging
visitor
feedback,
and
comparing
performance
against
business
goals
and
visitor
needs.
The
retention
of
existing
features,
the
creation
of
new
functionality,
and
the
decommission
or
elimination
of
unused
functionality,
and
unvisited
pages
through
the
product's
life
cycle
have
been
justified
and
prioritized
on
a
case
by
case
basis.
Corrective
security
and
policy
updates
during
the
product
or
service
lifecycle
are
provided,
while
such
improvements
are
distinguished
from
more
extensive
evolutionary
updates.
Sustainable
product
and
data
strategies
have
been
developed
with
appropriate
training
techniques.
These
should
help
your
team
(managers,
colleagues,
etc)
build
capacity
and
learn
new
skills
to
manage
and
maintain
products
and
services
over
time.
Additional
information
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/
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additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
has
policies
and
practices
in
place
to
embrace
experimentation,
foster
a
growth
mindset,
support
organizational
agility,
and
provide
continuous
improvement.
Product
creators
should
iterate,
regularly,
though
never
at
the
cost
of
getting
things
done
(such
as
working
on
larger,
long-term
features).
Accessibility:
Adopting
an
iterative
approach
supports
inclusive
design,
providing
the
agility
and
adaptability
for
organizations
to
expand
their
accessibility.
Conversion:
Providing
a
reliable
user
experience
boosts
user
trust,
encouraging
repeat
business.
Economic:
Ensuring
agility
and
continuous
improvement
helps
organizations
be
more
resilient
in
the
face
of
disruption
and
a
changing
climate.
Long-term,
these
practices
save
the
organization
time,
money,
and
resources.
Environment:
Focusing
on
continuous
improvement
reduces
waste
and
energy
use
by
iteratively
identifying
opportunities
to
improve
the
product
or
service.
Operations:
Fostering
a
culture
of
experimentation
encourages
innovation.
This
supports
team
building
and
improves
overall
organizational
resilience
and
efficiency.
Performance:
Establishing
good
review
processes
reduces
buildup
of
technical
debt.
Focusing
on
continuous
improvement
rather
than
large
single-scale
releases
means
bottlenecks
can
be
resolved,
and
they
become
apparent.
This
is
helpful
as
new
third-party
tools,
and
software
can
affect
performance
without
adaptation.
Privacy:
Having
a
high-quality,
regularly
updated
product
or
service
will
reduce
the
chances
of
a
data
breach,
which
improves
privacy.
Security:
Ensuring
products
or
services
are
maintained
and
updated
over
time
reduces
risk
and
improves
security.
Adding,
updating,
or
removing
features
are
considered
where
appropriate
to
the
user
experience
of
the
product
or
service.
Additional
information
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/
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additional
information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Products
or
services
are
updated
regularly.
Ensure
that
additions,
changes,
deprecations,
removals,
fixes,
or
security
patches
are
documented
in
an
easy-to-perceive
document
with
details
that
showcase
how
such
changes
affect
the
visitor
(or
how
they
can
take
advantage
of
new
features).
Economic:
Updating
digital
products
and
services
regularly
requires
less
development
time
and
reduces
the
risk
of
negative
consumer
impact
from
the
extended
downtime
that
can
result
from
needing
to
start
from
scratch
if
a
product
or
service
is
otherwise
left
to
become
outdated
beyond
repair.
Environment:
Maintaining
an
intuitive,
lightweight
user
experience
while
adding
new
features
or
updating
software
reduces
frustration,
churn,
and
the
energy
visitors
expend
when
the
interface
performs
in
ways
visitors
do
not
expect.
Performance:
Maintaining
an
optimized
user
experience
that
is
regularly
updated
in
line
with
best
practices
usually
means
content
and
assets
will
load
quickly
and
as
expected
by
visitors.
Security:
Maintaining
evergreen
status
often
means
fewer
issues
due
to
a
strong
release
cycle.
This
involves
making
necessary
changes
and
keeping
visitors
informed
while
maintaining
transparency.
No
existing
digital
product
or
service
offers
the
same
value.
An
analysis
has
been
conducted
if
necessary
to
understand
the
market
for
this
requirement.
Any
obstacles
to
using
a
product
or
service,
such
as
accessibility,
equality,
technical,
or
territorial
have
been
overcome.
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information
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guideline
and
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success
criteria.
This
section
is
non-normative.
Intent
Ensure
that
the
product
or
service
you
are
creating
offers
value
to
visitors
and
doesn't
duplicate
existing
functionality
(without
bringing
something
new
to
the
table)
as
this
redundancy
wastes
digital
and
physical
resources.
Accessibility:
Preventing
unnecessary
digital
products
or
services
from
being
created
can
make
it
easier
to
find
and
access
existing
information,
provided
an
accessible
replacement
is
available.
Economic:
Reducing
unnecessary
research
and
development
allows
organizations
to
cut
costs.
Environment:
Determining
that
a
digital
product
or
service
is
not
necessary
means
the
potential
environmental
impacts
associated
with
its
creation
and
use
can
be
avoided.
Operations:
Avoiding
creating
unnecessary
products
or
services
prevents
organizations
from
wasting
time
or
resources
on
their
creation
and
maintenance.
A
life-cycle
Assessment
(
LCA
)
has
been
conducted
to
define
the
requirements
of
your
product's
function
throughout
its
lifecycle.
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information
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information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
functional
unit
of
a
product
is
a
quantified
description
of
the
performance
requirements
that
the
product
fulfills.
Ensure
you
identify
the
requirements
of
your
product
before
development.
The
organization
has
promoted
its
partnerships
in
a
publicly
available
place,
along
with
information
on
how
the
partnership
creates
a
collective
impact.
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information
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/
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information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
collaborates
with
suppliers,
authors,
clients,
and
other
partners
on
initiatives
that
are
both
mutually
beneficial
and
create
positive
social
and
environmental
outcomes.
Economic:
Applying
standards
of
practice
can
help
an
organization
better
align
affected
party
needs
with
its
mission,
vision,
and
values,
which
builds
trust
and
improves
relationships.
Environment:
Vetting
suppliers
and
partners
can
help
an
organization
define,
track,
and
reduce
its
scope
3
emissions.
Operations:
Examining
suppliers
and
partners
more
closely
can
increase
diversity
within
the
technology
sector.
The
organization
provides
benefits
to
employees
in
accordance
with
its
resources,
including,
where
relevant,
healthcare,
retirement
planning,
flex
time,
profit
sharing,
and
so
on.
The
organization
advocates
for
responsible
legislation
that
supports
employment
rights,
transparency,
and
accountability
related
to
sharing
economic
benefits.
Additional
information
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information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
shares
the
economic
benefits
of
its
digital
products,
services,
policies,
and
programs.
The
project
team's
goals
are
aligned
with
key
business
objectives,
and
project
stakeholders
(for
example,
project
managers)
have
the
power
and
autonomy
to
make
key
decisions
on
the
organization's
behalf.
Additional
information
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/
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additional
information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Ensuring
that
everyone
has
a
seat
at
the
table
is
important
to
promoting
voices
who
may
not
otherwise
have
their
voices
heard,
and
potentially
getting
useful
ideas
from
fresh
sources.
Environment:
Emissions
can
be
reduced
through
group
action
and
commitments
at
an
organizational
level.
Operations:
Incentivizing
project
teams
with
key
sustainability
goals
and
granting
the
authority
to
make
decisions
based
on
these
criteria
enables
them
to
measurably
improve
a
range
of
metrics
within
the
business,
design,
development,
and
infrastructure
categories.
The
organization
has
documented
its
commitment
to
JEDI
practices
with
clear
policies
on
how
it
prioritizes
marginalized
or
otherwise
underserved
communities,
including
Black,
Indigenous,
People
of
Color,
LGBTQIA+,
Women,
Disabled,
Veterans,
Seniors,
and
so
on.
The
organization
has
an
accessibility
policy
for
digital
products
and
services
and
can
show
this
via
a
verified
accessible
website,
application,
product,
or
service.
The
organization
has
JEDI
-related
training
materials
and
schedules
ongoing
workshops
related
to
how
this
topic
manifests
itself
in
digital
products
and
services
(algorithmic
bias,
digital
divide,
gig
economy
work,
mis
/
disinformation,
etc).
Accessibility:
Incorporating
more
diverse
affected
party
perspectives
leads
to
enacting
more
inclusive
policies,
often
resulting
in
better
products,
services,
and
programs.
JEDI
practices
boost
an
organization's
resilience
and
ability
to
collaborate.
This
improves
diversity
in
the
tech
sector
and
the
overall
accessibility
of
the
web.
Economic:
Having
clear
policies
and
practices
reduces
the
risk
of
legal
issues.
The
organization
maintains
a
publicly
accessible
Privacy
Policy,
Terms
and
Conditions,
or
any
other
documents
required
by
local
law,
that
adhere
to
the
most
restrictive
data
protection
regulations,
especially
when
providing
services
outside
the
organization's
country.
These
documents
are
available
in
accessible
formats
and
use
clear,
user-friendly
language
to
ensure
comprehension
by
all
visitors,
avoiding
jargon,
technical
language,
and
legalese.
The
organization
also
supports
emerging
legislation
and
implements
best
practices
related
to
data
privacy,
sustainability,
and
responsible
data
management.
The
organization
can
show
measurable
progress
over
time
in
respecting
data
privacy
and
ownership.
This
will
include
how
the
organization
handles
data
disposal
and
a
visitor's
"right
to
be
forgotten",
along
with
ownership
rights
and
providing
the
ability
to
download
/
export
data
they
have
contributed
into
a
non-proprietary
format.
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information
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additional
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
commits
to
responsible
data
practices,
prioritizing
data
privacy,
security,
and
ethical
use.
This
includes
data
minimization,
purpose
limitation,
accuracy,
storage
limitation,
integrity,
confidentiality,
and
accountability.
Publicly
accessible
documentation,
such
as
Privacy
Policies
and
Terms
and
Conditions,
follows
best
practices
for
clarity
and
accessibility,
avoiding
technical
jargon
and
complex
legal
language
to
ensure
inclusivity
for
diverse
users.
Economic:
Prioritizing
data
privacy
and
other
responsible
data
practices
reduces
associated
risk
and
costs,
increases
resilience,
and
often
fosters
better
relationships
with
customers
and
other
affected
parties.
Outdated
or
otherwise
expired
product
content
and
data
are
archived
and
deleted
via
automated
expiration
dates
and
scheduled
product
audits.
An
archiving
schedule
with
a
lighter
version
of
the
old
searchable
content
is
made
available.
Users
can
control,
manage,
and
delete
their
data,
subscriptions,
and
accounts.
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information
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/
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additional
information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Expired
or
unused
data
has
a
cost,
takes
up
space,
and
requires
maintenance.
As
such,
the
ability
for
customers
to
manage
their
own
data
and
for
service
providers
to
manage
older
website
material
which
no
longer
applies
but
might
still
have
use
will
be
a
carbon
benefit.
Economic:
Requiring
less
data
reduces
storage
requirements,
allowing
organizations
to
scale
down
their
hosting
package
or
be
charged
less
for
pay-by-use
infrastructure
costs.
Environment:
Storing
less
data
reduces
the
computing
power
required
to
maintain
a
service,
reducing
energy
and
infrastructure-related
emissions.
Performance:
Moving
older
and
less
relevant
content
onto
a
smaller
scaled-down
version
of
your
digital
product
or
service
will
reduce
your
bandwidth
usage.
Archived
information
will
have
significantly
fewer
visitors,
meaning
this
is
unlikely
to
have
a
negative
impact
on
their
experience.
Privacy:
Improving
data
management
supports
better
data
protection
practices.
The
organization
has
public-facing
policies
in
place
for
emerging
technologies,
and
all
such
technologies
are
ethically
sourced,
screened,
validated,
and
implemented
in
a
non-discriminatory,
responsible
manner.
Organizations
must
consider,
audit,
and
account
for
any
environmental
considerations
that
may
derive
from
the
use
of
emerging
technologies
they
wish
to
either
promote
or
implement
within
a
chosen
setting.
Also
note
that
this
should
include
third-party
choices,
the
"expense"
(in
terms
of
waste
or
emissions)
of
the
utilization
of
the
technology
to
create
a
desired
result
and
consequential
issues
to
the
environment
that
may
arise
from
its
deployment.
Automated
tooling,
scrapers,
spiders,
bots,
Artificial
Intelligence,
and
other
forms
of
machine-assisted
data
gathering
must
abide
by
requests
to
opt
out
at
the
host,
server,
or
website
level.
Providers
must
declare
themselves
as
non-human
when
requesting
within
the
user-agent
/
HTTP
header.
Providers
must
also
publish
impact
reports
relating
to
their
gathering
activities.
Don't
roll
out
post-quantum
encryption
for
high-traffic
services
that
don't
need
resilience
against
harvest
now,
decrypt
later.
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information
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additional
information
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guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
has
devised
and
implemented
responsible
policies
related
to
artificial
intelligence,
the
Internet
of
Things
(
IoT
),
Web3
(Decentralized
Web,
blockchain,
etc),
and
related
emerging
technologies.
Economic:
Establishing
clear
policies
related
to
digital
disruption
and
emerging
technologies
makes
organizations
more
resilient
and
better
able
to
pivot
quickly,
and
face
less
risk
from
various
threats,
including
legal
action.
Operations:
Prioritizing
ongoing
learning
and
continuous
improvement
builds
stronger
teams
that
can
adapt
more
quickly.
The
organization
engages
in
flexible
financing
and
responsible
budgeting
for
its
digital
products
and
services
to
accommodate
long-term
care
and
maintenance.
Additional
information
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/
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additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
implements
responsible
finance
strategies,
including
divesting
from
fossil
fuels
and
appropriately
resourcing
digital
products
and
services
to
account
for
long-term
care
and
maintenance.
Economic:
Sourcing
responsible
financing
for
digital
products
and
services
improves
their
resilience
and
saves
the
organization
time,
money,
and
resources
over
time.
Environment:
Divesting
from
fossil
fuels
moves
us
more
quickly
to
an
economy
that
is
powered
by
renewable
energy,
which
can
reduce
the
catastrophic
impacts
of
climate
change.
The
organization
engages
in
free
or
volunteer
projects,
which
help
its
team
learn
new
tools
and
tactics,
while
also
helping
charities
and
non-profit
organizations
build
capacity.
Additional
information
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/
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additional
information
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understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
For-profit
organizations
have
clear
philanthropy
policies
and
practices
in
place
to
help
non-profit
organizations
build
digital
capacity
and
acumen
while
also
engaging
their
own
teams
in
meaningful
work
that
promotes
shared
learning
and
stretch
goals.
Economic:
Following
clear
philanthropic
strategies
means
there
is
usually
a
system
of
checks
and
balances
in
place
to
support
better
financial
practices
overall.
Operations:
Having
clear
philanthropy
strategies
that
include
volunteer
or
free
projects
with
team
stretch
goals
can
boost
employee
engagement
and
retention.
Clear,
documented
end-of-life
guidelines
exist
that
include
data
disposal,
archiving,
file
deletion,
etc
guidance.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Everything
ends
at
some
point,
planning
for
if
and
when
a
product
or
service
is
finalized
makes
good
ethical
sense
to
ensure
customers
can
be
transitioned
toward
a
replacement
rather
than
losing
access
to
their
data.
Economic:
Removing
redundancy
in
the
product
or
service
can
generate
savings
in
hosting,
security
costs,
and
other
third-party
subscriptions.
Environment:
Planning
for
end-of-life
reduces
long-term
environmental
impacts
after
a
digital
product
or
service
is
no
longer
needed.
This
eliminates
waste
and
frees
up
resources.
Performance:
Removing
unnecessary
features,
functions,
and
data
of
a
service
improves
performance
and
resilience
as
the
resources
which
were
utilizing
data
will
be
better
spent
on
more
popular
functionality,
and
the
gains
made
from
their
elimination
will
be
felt
in
terms
of
emissions
through
saved
development
time.
Privacy:
Incorporating
clear
end-of-life
policies
that
include
a
visitor's
right
to
be
forgotten
will
benefit
the
visitor
by
explaining
how
you
enforce
data
protection
and
comply
with
legislation.
Security:
Providing
regular
maintenance,
updates,
and
care
on
outdated
software
and
data
can
significantly
reduce
security
risks.
The
organization
allows
consumers
to
repair
(to
the
best
of
their
ability)
the
consumables
they
purchase,
offering
(if
possible
at
cost)
replacement
components
and
provides
clear
instructions
to
resolve
faults
that
occur.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
addresses
e-waste,
right-to-repair,
recycling,
and
related
practices
in
its
operations.
Economic:
Extending
the
shelf-life
of
hardware
and
clear
e-waste
and
recycling
policies
reduce
costs.
Environment:
Following
clear
e-waste
and
recycling
policies
reduces
environmental
impact
and
promotes
circularity,
while
also
extending
the
shelf
life
of
hardware.
When
coupled
with
clear
philanthropic
policies,
donated
hardware
can
also
support
resource-constrained
charities.
The
product
team
has
defined,
baselined,
and
documented
clear
sustainability
and
environmental
budget
criteria
that
cover
the
page,
user-journey,
and
digital
service
levels
and
metrics
(such
as
a
CO2.js
score)
that
are
approved
by
relevant
product
stakeholders.
Tools
such
as
a
performance
budget
exist
to
determine
the
maximum
size
(goals)
your
app
or
website
can
weigh
to
reduce
the
data
transfer
and
HTTP
request
impact
(using
metrics
like
Google
Lighthouse).
KPIs
are
defined
around
engineering
hours,
development
time,
or
sprints
keeping
the
health
and
wellbeing
of
your
workers
paramount.
Consideration
has
been
taken
around
optimizing
your
workflow
sustainably
to
allow
all
tasks
to
be
performed
with
care.
The
product
team
invests
in
resources
to
build
capacity
and
maintain
the
budgets
over
time.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
Setting
targets
and
limits
regarding
your
product
or
service
is
important
for
keeping
a
sustainable
mindset.
Using
budgets,
you
can
declare
the
remits
of
which
you
will
work
within
to
ensure
your
emissions
do
not
fall
outside
(and
monitor
your
progress
through
development).
Conversion:
Improving
performance
will
reduce
churn
and
page
abandonment.
A
website
may
also
rank
better
on
search
engines
thanks
to
performance
being
a
key
indicator
in
ranking
algorithms.
Economic:
Reducing
resource
requirements
means
visitors
will
not
have
to
keep
upgrading
devices
to
match
the
needs
of
digital
products
and
services
that
are
otherwise
growing
unchecked
over
time.
Environment:
Setting
a
strict
sustainability
or
performance
budget
will
reduce
the
chance
of
a
digital
product
or
service
getting
too
large
or
resulting
in
pollution
transfers,
which
will
also
ensure
it
has
a
minimal
impact
on
a
visitor's
device.
This
has
a
direct
impact
on
emissions
by
forcing
businesses
to
choose
where
to
make
reductions
and
efficiency
savings.
Visitors
not
having
to
upgrade
devices
as
frequently
will
also
reduce
e-waste
from
discarded
devices.
Performance:
Keeping
realistic
goals
regarding
delivery
size
will
push
developers
to
optimize
resource-heavy
projects
and
reconsider
using
large
tooling
in
place
of
lightweight
alternatives.
A
lower
target
budget
for
a
product
or
service
will
also
decrease
the
amount
of
time
spent
transferring
and
rendering
data.
Social
Equity:
By
having
a
human
or
planetary
budget,
you
can
assign
targets
to
improve
services
for
impacted
groups
or
those
affected
directly
by
your
project.
The
organization
has
a
clear
open
source
policy
in
place
that
outlines
how
it
uses
open
source
tools
and
the
practices
it
supports
surrounding
open
source
development.
The
organization
regularly
contributes
to
open
source
community-based
projects.
Additional
information
Show
/
Hide
additional
information
to
understand
this
guideline
and
its
success
criteria.
This
section
is
non-normative.
Intent
The
organization
has
clear
policies
about
using
open
source
tools,
including
how
it
gives
back
to
the
community
and
responsibly
manages
code
repositories
to
reduce
waste.
The
organization
has
created
a
plan
of
action
that
is
regularly
reviewed
and
occasionally
tested
to
determine
readiness
in
case
of
an
incident
and
has
procedures
to
quickly
recover
from
such
issues.
Economic:
Limiting
the
extent
of
the
disruption
has
obvious
economic
benefits.
Operations:
Creating
transparency
around
digital
resilience
procedures
encourages
trust
that
a
product
or
service
can
be
depended
upon
for
critical
use.
Social
Equity:
Providing
uninterrupted
access
to
potentially
vital
online
services
in
case
of
a
disaster
or
emergency
benefits
users.
Guidelines
within
this
specification
which
the
Interest
Group
has
identified
possible
implications
for
accessibility,
privacy,
or
security,
either
by
providing
protections
for
end
users
or
which
are
important
for
website
providers
to
take
in
to
consideration
when
implementing
features
designed
to
implement
digital
sustainability,
are
listed
below.
This
list
reflects
the
current
understanding
of
the
Interest
Group
but
other
guidelines
may
have
implications
that
the
Interest
Group
is
not
aware
of
at
the
time
of
publishing.
Individuals
or
organizations
wishing
to
understand
more
about
best
practices
relating
to
these
objectives
should
read
the
relevant
materials
provided
by
W3C
Working
and
Interest
Groups
in
this
area,
as
the
result
of
good
accessibility,
privacy,
and
security,
can
benefit
both
people
and
the
planet
in
measurable
ways.
It
is
relevant
to
note
that
groups
working
on
accessibility,
privacy,
and
security
may
identify
sustainability
impacts
within
their
work
and
may
provide
relevant
guidance
where
appropriate
on
best
practices
to
limit
the
scope
of
these
concerns.
Any
such
guidance
should
be
considered
as
complementary
to
that
provided
within
the
WSG
.
A.1
Accessibility
Guidelines
within
this
specification
that
may
relate
to
accessibility
are:
Web
accessibility
(within
the
context
of
Inclusive
Design)
means
that
websites,
tools,
and
technologies
are
designed
and
developed
so
that
people
with
disabilities
(and
those
without)
can
use
them,
free
of
barriers.
Note
Types
of
accessibility
barriers
can
include
auditory,
cognitive,
neurological,
physical,
speech,
and
visual.
They
can
also
be
permanent,
temporary,
or
situational
(depending
on
the
situation).
PPP
Planet,
People,
and
Prosperity
(
PPP
)
is
a
set
of
principles
that
recommends
considering
each
of
these
factors
during
the
sustainability
process.
This
method
of
considering
both
people
and
the
planet
(alongside
the
needs
of
business)
is
known
under
other
abbreviations
with
similar
objectives
such
as
Environmental,
Social,
and
(corporate)
Governance
(
ESG
),
which
considers
economic
variables
alongside;
there
is
also
Environment,
Equity,
and
Economy
(
EEE
)
that
follow
a
similar
pattern.
Note
Such
work
is
grounded
within
the
three
pillars
of
sustainability:
Planet:
We
prioritize
the
health
of
the
environment,
ecosystems,
and
the
planet
overall.
People:
People
should
have
access
to
resources,
information,
and
opportunities
necessary
for
their
well-being.
Prosperity:
Financial
stability
and
equitable
economic
development—in
this
case,
through
the
digital
economy—ensures
shared
prosperity
for
the
planet
and
its
inhabitants.
Informative
For
information
purposes
and
not
required
for
compliance.
Note
Content
identified
as
"informative"
or
"non-normative"
is
never
required
for
compliance.
Aiming
for
a
clean
(hosted
using
renewables),
efficient
(using
the
fewest
resources
possible),
open
(accessible
and
user-controlled
data),
honest
(avoiding
misleading
or
exploiting
visitors),
regenerative
(support
people
and
the
planet),
and
resilient
(function
under
any
circumstances)
service
or
product.
Visitors
Within
the
context
of
this
specification:
A
visitor
is
an
individual
who
may
visit
a
website
but
not
necessarily
use
or
interact
with
(in
a
measurable
way)
the
products
or
services
provided
by
the
provider.
A
user
is
an
individual
who
visits
a
website
or
application
but
also
uses
and
interacts
with
the
features
provided
(whether
or
not
information
is
exchanged).
Note
In
many
cases,
visitor
and
user
on
the
web
are
used
interchangeably
(and
this
is
perfectly
acceptable),
but
we
have
chosen
to
make
this
distinction
to
provide
context
that
in
certain
cases,
individuals
(for
privacy
reasons
or
simply
because
certain
users
just
glancing
or
certain
websites
having
static
content)
may
not
be
classified
as
a
user
(in
the
sense
of
a
customer)
as
they
are
a
window
shopper
(visitor).
Additional
information
about
participation
in
the
Sustainable
Web
Interest
Group
can
be
found
within
the
GitHub
repository
of
the
Interest
Group.
C.1
Participants
active
in
the
development
of
this
document
Alexander
Dawson,
Andrea
Davanzo,
Andy
Blum,
Anne
Faubry,
Arnaud
Levy,
Ben
Clifford,
Berwyn
Powell,
Brett
Tackaberry,
Brian
Louis
Ramirez,
Chris
Adams,
Chris
Augier,
Chris
Needham,
Chris
Sater,
Chris
Wilson,
Claire
Thornewill,
Daniel
Appelquist,
David
Jeanmonod,
Dennis
Lemm,
Diogo
Abrantes
Da
Silva,
Dom
Robinson,
Dominique
Hazael-Massieux,
Emily
Trotter,
Fershad
Irani,
Francesco
Fullone,
François
Burra,
Gaël
Duez,
Hidde
De
Vries,
Iain
McClenaghan,
Ian
Jacobs,
Ines
Akrap,
Ismael
Velasco,
Iulia
Raluca
Ionita,
James
Christie,
Jeffrey
Yasskin,
Jennifer
Strickland,
Jens
Oliver
Meiert,
Jim
McCool,
Josh
Kim,
Julien
Wilhelm,
Kazuhito
Kidachi,
Laurent
Devernay
Satyagraha,
Len
Dierickx,
Leon
Brocard,
Łukasz
Mastalerz,
Marie
Ototoi,
Michelle
Barker,
Mike
Gifford,
Morgan
Murrah,
Nahuai
Badiola,
Neil
Clark,
Nick
Doty,
Nicola
Bonotto,
Orie
Steele,
Owen
Barton,
Owen
Rogers,
Peter
Krautzberger,
Philippe
Le
Hégaret,
Romuald
Priol,
Rose
Newell,
Rudolf
Van
Der
Berg,
Sandy
Dähnert,
Shane
Herath,
Simon
Perdrisat,
Tantek
Çelik,
Thibaud
Colas,
Thorsten
Jonas,
Tim
Frick,
Tzviya
Siegman,
Youen
Chéné,
Yuna
Orsini,
Zoe
Lopez-Latorre.
C.2
Other
active
participants,
or
contributors
to
supporting
resources
Adam
Newman,
Aiste
Rugeviciute,
Alekh
Gupta,
Alicia
Pritchett,
Alisa
Bonsignore,
Andrew
Wright,
Anthony
Vallée-Dubois,
Antoine
Abélard,
Asim
Hussain,
Bee
Flaherty,
Boris
Schapira,
Brian
Sharpe,
Carine
Bournez,
Christian
H
Brown,
Christophe
Clouzeau,
Christos
Bacharakis,
Crystal
Preston-Watson,
Danielle
Subject,
Denis
Didier,
Edward
Bender,
Elise
West,
Eloisa
Guerrero,
Emma
Horrell,
Florence
Maurice,
Gerry
McGovern,
Greg
McDonald,
Hannah
Smith,
Ignacio
Rondini,
Ivano
Malavolta,
James
Cannings,
James
Gallagher,
Jan
Henckens,
Jean
Rigotti,
Jeroen
Hulscher,
Jon
Gibbins,
Juan
Sotés,
Julien
Robitaille,
Kate
Mroczkowski,
Katya
Dreyer-Oren,
Kimi
Wei,
Laila
Tamani,
Leah
Goldfarb,
Lenchi
Danch,
Loren
Velasquez,
Louise
Towler,
Luciene
Bulhões
Mattos,
Luis
Tiago,
Manfred
Jurgovsky,
Marie
Koesnodihardjo,
Mark
Butcher,
Marketa
Benisek,
Mert
Altinöz,
Michelle
Sanver,
Moritz
Guth,
Nick
Lewis,
Nick
Oliveira,
Nick
Sollecito,
Nicolas
Lanthemann,
Nicholas
Oliveira,
Nicolas
Oren,
Oliver
Winks,
Patrick
Hypscher,
Pietro
Jarre,
Radu
Micu,
Rafael
Lebre,
Rebecca
Brocton,
Rick
Butterfield,
Rick
Viscomi,
Robin
Whittleton,
Ryan
Sholin,
Samuel
Pitoňák,
Sandra
Pallier,
Sarah
Zama,
Sarven
Capadisli,
Sebastien
Solere,
Susannah
Hill,
Sylvain
Tenier,
Thierry
Leboucq,
Thomas
Alexander
Munch-Woolff,
Tom
Greenwood,
Tom
Howells,
Torsten
Beyer,
Tristan
Nitot,
Yelle
Lieder,
Youcef
Bekhti.